Ecommerce Glossary

Learn the common ecommerce terms and acronyms.

Select Category
All
No items found.
This is some text inside of a div block.

Content Management System (CMS)

What is Content Management System (CMS)?

A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content, typically for websites or other online platforms.

This is some text inside of a div block.

Electronic Data Interchange (EDI)

What is Electronic Data Interchange (EDI)?

Electronic Data Interchange (EDI) is a computer-to-computer communication method used by businesses to exchange electronic documents in a standardized format.

This is some text inside of a div block.

Brick and Mortar

What is Brick and Mortar?

Brick and mortar refers to a physical retail store or business location, as opposed to an online or virtual presence.

This is some text inside of a div block.

Bounce Rate

What is Bounce Rate?

Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.

This is some text inside of a div block.

Application Programming Interface (API)

What is Application Programming Interface (API)?

An Application Programming Interface (API) is a set of protocols, routines, and tools for building software applications.

This is some text inside of a div block.

Search Engine Results Page (SERP)

What is Search Engine Results Page (SERP)?

Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query.

This is some text inside of a div block.

Comma Separated Values (CSV)

What is Comma Separated Values (CSV)?

Comma Separated Values (CSV) is a file format commonly used for storing and exchanging tabular data between different software applications.

This is some text inside of a div block.

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).

This is some text inside of a div block.

Webhook

What is Webhook?

A webhook is a mechanism for sending real-time data from one web application to another.

This is some text inside of a div block.

MOQ

What is MOQ?

MOQ stands for Minimum Order Quantity, which refers to the smallest quantity of goods or products that a supplier or manufacturer is willing to sell to a buyer in a single order.

This is some text inside of a div block.

UTM

What is UTM?

A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.

This is some text inside of a div block.

Free Cash Flow (FCF)

What is Free Cash Flow (FCF)?

Free cash flow (FCF) is a measure of a company's financial performance that represents the amount of cash generated by the business after accounting for capital expenditures required to maintain or expand its operations.

This is some text inside of a div block.

CPM

What is CPM?

CPM stands for "Cost per Mille" (also known as "Cost per Thousand"), which is a metric used in advertising to measure the cost of reaching one thousand impressions or views of an advertisement.

This is some text inside of a div block.

Enterprise Resource Planning (ERP)

What is Enterprise Resource Planning (ERP)?

ERP stands for "Enterprise Resource Planning". It is a type of software system that allows businesses to manage and integrate their core business processes, such as accounting, procurement, inventory management, human resources, customer relationship management, and more.

This is some text inside of a div block.

Customer Acquisition Cost (CAC)

What is Customer Acquisition Cost (CAC)?

Customer Acquisition Cost (CAC) is a metric that represents the total cost a business incurs to acquire a new customer.

This is some text inside of a div block.

301 Redirect

What is 301 Redirect?

A 301 redirect is a permanent redirect that automatically sends users and search engines from one URL to another.

This is some text inside of a div block.

Fulfilled by Merchant (FBM)

What is Fulfilled by Merchant (FBM)?

Fulfillment by Merchant (FBM) is a method of fulfilling orders in which a third-party seller handles all aspects of the order fulfillment process, including storage, picking, packing, and shipping.

This is some text inside of a div block.

Fulfillment by Amazon (FBA)

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party sellers to store their products in Amazon's fulfillment centers

This is some text inside of a div block.

Call-to-Action (CTA)

What is Call-to-Action (CTA)?

CTA stands for "call-to-action" and refers to a prompt or directive given to the user to take a specific action.

This is some text inside of a div block.

Out of Home (OOH)

What is Out of Home (OOH)?

Out of Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes or workplaces.

This is some text inside of a div block.

Click Through Rate (CTR)

What is Click Through Rate (CTR)?

Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.

This is some text inside of a div block.

Universal Product Code (UPC)

What is Universal Product Code (UPC)?

A Universal Product Code (UPC) is a graphic and numerical code printed on retail packages and is often referred to as a barcode.

This is some text inside of a div block.

Stock Keeping Unit (SKU)

What is Stock Keeping Unit (SKU)?

Stock Keeping Units, or SKUs, are alphanumeric codes that retailers assign to track products. The information helps them identify specific inventory items, measure sales, and promote more efficient shopping experiences. 

This is some text inside of a div block.

Customer Lifetime Value (CLV)

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) represents the total funds a consumer spends at a business for products and services without any specific time measurements restricting the data.

This is some text inside of a div block.

Conversion Rate

What is Conversion Rate?

The conversion rate is the percentage of your total website traffic that purchases from your store.

This is some text inside of a div block.

Cart Abandonment Rate

What is Cart Abandonment Rate?

The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.

This is some text inside of a div block.

Average Order Value (AOV)

What is Average Order Value (AOV)?

Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.

This is some text inside of a div block.

Amazon Standard Identification Number (ASIN)

What is Amazon Standard Identification Number (ASIN)?

ASIN is an acronym that stands for “Amazon Standard Identification Number.” When you visit a product page on Amazon’s website, the URL contains this 10-character number.

This is some text inside of a div block.

Advertising Cost of Sale (ACoS)

What is Advertising Cost of Sale (ACoS)?

Advertising Cost of Sale (ACoS) is a common Amazon metric that reflects the actual expense of generating revenues from customer transactions due to advertising.

This is some text inside of a div block.

HTML (Hyper Text Markup Language)

What is HTML (Hyper Text Markup Language)?

HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.

This is some text inside of a div block.

Return on Ad Spend (ROAS)

What is Return on Ad Spend (ROAS)?

Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.

This is some text inside of a div block.

Direct-to-Consumer (DTC)

What is Direct-to-Consumer (DTC)?

DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.

This is some text inside of a div block.

3rd Party Logistics (3PL)

What is 3rd Party Logistics (3PL)?

A 3PL, or third-party logistics provider, is a company that offers outsourced logistics services to businesses that need to manage their supply chain operations more efficiently.

Discover the tools and strategies leveraged by great DTC brands.

Sent to your inbox twice per month.