Learn the common ecommerce terms and acronyms.
A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content, typically for websites or other online platforms.
Electronic Data Interchange (EDI) is a computer-to-computer communication method used by businesses to exchange electronic documents in a standardized format.
Brick and mortar refers to a physical retail store or business location, as opposed to an online or virtual presence.
Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.
An Application Programming Interface (API) is a set of protocols, routines, and tools for building software applications.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query.
Comma Separated Values (CSV) is a file format commonly used for storing and exchanging tabular data between different software applications.
Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).
A webhook is a mechanism for sending real-time data from one web application to another.
MOQ stands for Minimum Order Quantity, which refers to the smallest quantity of goods or products that a supplier or manufacturer is willing to sell to a buyer in a single order.
A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.
Free cash flow (FCF) is a measure of a company's financial performance that represents the amount of cash generated by the business after accounting for capital expenditures required to maintain or expand its operations.
CPM stands for "Cost per Mille" (also known as "Cost per Thousand"), which is a metric used in advertising to measure the cost of reaching one thousand impressions or views of an advertisement.
ERP stands for "Enterprise Resource Planning". It is a type of software system that allows businesses to manage and integrate their core business processes, such as accounting, procurement, inventory management, human resources, customer relationship management, and more.
Customer Acquisition Cost (CAC) is a metric that represents the total cost a business incurs to acquire a new customer.
A 301 redirect is a permanent redirect that automatically sends users and search engines from one URL to another.
Fulfillment by Merchant (FBM) is a method of fulfilling orders in which a third-party seller handles all aspects of the order fulfillment process, including storage, picking, packing, and shipping.
Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party sellers to store their products in Amazon's fulfillment centers
CTA stands for "call-to-action" and refers to a prompt or directive given to the user to take a specific action.
Out of Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes or workplaces.
Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.
A Universal Product Code (UPC) is a graphic and numerical code printed on retail packages and is often referred to as a barcode.
Stock Keeping Units, or SKUs, are alphanumeric codes that retailers assign to track products. The information helps them identify specific inventory items, measure sales, and promote more efficient shopping experiences.
Customer Lifetime Value (CLV) represents the total funds a consumer spends at a business for products and services without any specific time measurements restricting the data.
The conversion rate is the percentage of your total website traffic that purchases from your store.
The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.
ASIN is an acronym that stands for “Amazon Standard Identification Number.” When you visit a product page on Amazon’s website, the URL contains this 10-character number.
Advertising Cost of Sale (ACoS) is a common Amazon metric that reflects the actual expense of generating revenues from customer transactions due to advertising.
HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.
A 3PL, or third-party logistics provider, is a company that offers outsourced logistics services to businesses that need to manage their supply chain operations more efficiently.