Direct-to-Consumer (DTC)

What is Direct-to-Consumer (DTC)?

Marketing

DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.

In a DTC model, the company typically controls the entire customer journey, from product development and manufacturing to marketing, sales, and customer service. This allows the company to have greater control over the customer experience and to build a stronger brand connection with its customers.

DTC companies often leverage digital channels, such as e-commerce websites, social media, and email marketing, to reach and engage with customers directly.

DTC has become increasingly popular in recent years, particularly in industries such as fashion, beauty, and home goods, as technology has made it easier and more cost-effective to establish and grow a direct-to-consumer brand.

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Universal Product Code (UPC)

What is Universal Product Code (UPC)?

A Universal Product Code (UPC) is a graphic and numerical code printed on retail packages and is often referred to as a barcode.

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Fulfillment by Amazon (FBA)

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party sellers to store their products in Amazon's fulfillment centers

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Fulfilled by Merchant (FBM)

What is Fulfilled by Merchant (FBM)?

Fulfillment by Merchant (FBM) is a method of fulfilling orders in which a third-party seller handles all aspects of the order fulfillment process, including storage, picking, packing, and shipping.