Click Through Rate (CTR)

What is Click Through Rate (CTR)?


Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates. CTR is expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100.

For example, if an ad received 1,000 impressions and 50 clicks, the CTR would be calculated as follows:

CTR = (50 clicks / 1,000 impressions) x 100% = 5%

CTR is an important metric for digital marketers, as it provides insights into how effectively an ad or a link is engaging its target audience. A higher CTR generally indicates that an ad or a link is more relevant and appealing to its target audience, while a lower CTR may suggest that the ad or link needs to be revised or optimized to better resonate with its audience.

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Fulfillment by Amazon (FBA)

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party sellers to store their products in Amazon's fulfillment centers

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Customer Lifetime Value (CLV)

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) represents the total funds a consumer spends at a business for products and services without any specific time measurements restricting the data.

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What is UTM?

A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.