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To compete with the best in your industry, you must use ecommerce analytics tools. They’re excellent for tracking advertising campaigns, understanding email marketing data, figuring out sales funnel pain points, and gaining feedback about your user interface. The only problem is that all of those elements combine into a cluttered, multi-dashboard workspace without any organization.
That’s why it’s essential to work with one of the best ecommerce reporting tools to house a one-stop shop of ecommerce analytics, data, and reports.
The goal with ecommerce analytics tools is to eliminate the need for dozens of dashboards, while also revealing intuitive reporting that can help grow your business and identify issues and opportunities. In this article, we explore the best ecommerce reporting tools to make that happen. Keep reading to learn all about them!
What’re the best ecommerce reporting and analytics tools?
1. Triple Whale
Triple Whale combines the metrics used by store owners into one sleek interface, including analytics from Facebook, Shopify, Klaviyo, and TikTok. It also offers a powerful server-side tracking pixel to improve ROI (return on investment) on advertising.
Along with beautiful visualizations, creative reporting, and tools to understand customer spending habits, Triple Whale assists in tracking profits, making predictions, automating reports, and calculating ecommerce potential.
Triple Whale Key Features 🧰
- Integrations with ecommerce platform, email marketing, social marketing, and ecommerce reporting tools like Facebook, Shopify, Klaviyo, ShipStation, Google Analytics, Pinterest, and Snapchat.
- A server-side tracking pixel with multi-touch attribution, real-time performance tracking, and robust customer profiles.
- A customizable dashboard and mobile app.
- LTV (lifetime value) cohorts to understand and analyze how your customers spend.
- Forecasting and predictions for the future of your brand.
- Cause and effect recording to see what happens when you change your business.
- Automated ecommerce reporting tools to receive data on a monthly, weekly, or daily basis.
Triple Whale Pros ✅
- Access the dashboard from a computer, mobile app, or Chrome extension.
- Manage cohorts for advanced projections and understanding sales cycles.
- Deep understanding of customer journey and what ads are effective in converting customers.
- Fully customizable dashboard.
- Zero-code metric builder.
- Integrations with popular social sites.
- Powerful tracking pixel with first and last-click attribution.
Triple Whale Cons ❌
- Lacking in support for ecommerce platforms outside of Shopify.
- Could use more integrations for third-party analytics and affiliate management programs.
- No free plan for startup ecommerce businesses.
Triple Whale Pricing 💰
Triple Whale offers two plans: Triple Whale and Triple Whale + Attribution.
The pricing starts at $100 per month and is based on revenue and which features you’d like access to. Enterprise pricing is available upon request.
Who is Triple Whale best for? 🙋
Triple Whale makes sense for rapidly scaling brands on Shopify with potential for over $1M+ in yearly sales. It’s a powerhouse for those interested in a server-side tracking pixel, attribution enhancements, and forecasting.
It’s also a good fit if you’re struggling to identify which channels your sales are coming from, or which specific ads are performing well.
👉 Get started with Triple Whale or read the full Triple Whale review.
2. Daasity
Daasity creates a centralized environment for bringing together every aspect of your ecommerce reporting tools and marketing systems. It helps with simplifying inventory management, processing fulfillment reports, customer retention, and breaking down complex ecommerce analytics, such as RFM Analysis and advanced cohort analysis.
Additionally, via Daasity Audiences (a reverse ETL tool), brands can push any data or cohort to their marketing channels, such as Facebook, Klaviyo, and Attentive.
The Daasity ecosystem also provides real-time audiences to see how customers interact with your store. The unified customer view works well with the standardized, sharable reports, and you can manage the visual data pipeline between all of your analytics, inventory, and marketing tools.
Daasity Key Features 🧰
- A powerful dashboard with analytics for inventory, sales, marketing, and more.
- Integrations with tools like Google Analytics, Google Ads, Facebook, Snapchat, Rockerbox, Pepperjam, Instagram, Shopify, Amazon, Twitter, Magento, and more.
- Cross-channel marketing to discover segments and channels, figure out marketing costs, and view holistic sales data.
- Customizable reports, metrics, and dashboards.
- Scheduled reports sent to your email regularly.
- No-code report customization.
- Personalized marketing with segmentation and automations.
- Quick data syncing between all devices.
- Lifetime value by source and first-product purchased.
Daasity Pros ✅
- 130 Fully customizable reports with 12 pre-built dashboards included.
- Visualization for custom segmentation and lifetime value calculations.
- Multichannel support for a wide range of ecommerce platforms, marketing tools, and social platforms.
- Flexible and downloadable data sets and reports.
- Support for unlimited dashboards and data.
- A beautiful, completely visual data flow builder.
- Dedicated support specialist with all plans.
Daasity Cons ❌
- High starting price.
- You can’t send segments to 3rd-party tools unless you use the Audiences tool.
- Most custom elements like custom integrations, custom data models, and custom file loading are only available in the Pro plan.
Daasity Pricing 💰
Daasity has two pricing plans: Growth and Pro.
The pricing starts at $199 per month but goes up to $699 per month for high volume brands. Pricing is based on sales revenue per year. Custom enterprise plans are available as well.
You can also save with yearly billing instead of monthly.
Who is Daasity best for? 🙋
It’s ideal for brands expecting to grow past $2M in yearly sales, as the pricing structure is made for that. We like it best if you want pre-built reports, unlimited data, and a fully visual interface (without the need for coding).
3. Peel
Peel is one of the best ecommerce reporting tools because of its ability to highlight an overarching view of your business in one snapshot.
The core advantage of Peel comes from its out-of-the-box analysis, meaning merchants don’t have to configure anything to receive flexible, powerful analytics. You can see LTV, returning customers, advertising stats, and behavior paths from all customers.
Peel Key Features 🧰
- Preconfigured dashboards, along with customizable dashboard elements.
- Automated daily reports.
- Multi-store support.
- Currency conversions for international operations.
- Goals, and tracking of those goals, to monitor performance over time.
- Profit data, along with metrics for LTV, gross margin, and costs.
- Segmentation based on elements like ad campaigns, attribution source, and discount codes.
- Cohorts to view things like average lifetime value, custom retention rates, and repurchasing frequency.
Peel Pros ✅
- Access over 100 metrics from Shopify stores.
- Integrate with Shopify and dozens of its apps like Recharge, Bold, Klaviyo, Facebook, TikTok, Pinterest, and Amazon.
- Affordable starter plans.
- Powerful reporting and data segmentation.
- Goal setting options with monitoring included.
Peel Cons ❌
- Peel lacks support for ecommerce platforms that aren’t Shopify.
- The entire integration collection is fairly slim. Many of them are “coming soon,” and there aren’t many third-party analytics integrations.
Peel Pricing 💰
Peel offers 10 pricing plans based on store orders per month.
Pricing plans from Peel start at $149 per month and go up to $699 per month for higher volume stores. Rates increase as you bring in more orders each month. You can contact the sales team for a custom enterprise plan, too.
Who is Peel best for? 🙋
Peel works well for turning advanced data into easily digestible reports, especially since you receive a daily report in your email. It only makes sense for Shopify users that also want to link up to some common email marketing and analytics apps.
4. Supermetrics
Supermetrics takes an alternative approach when compared to other ecommerce reporting tools. It pulls data from online store and marketing sources, then dumps it into standard databasing and spreadsheets programs like Excel, Google Sheets, Amazon S3, and BigQuery.
This enables merchants to continue using those types of products, while also connecting data from places like Shopify, Google Analytics, and Facebook. This all makes for easier analysis, printing, and sharing in programs like Excel and Google Drive.
Supermetrics Key Features 🧰
- Products to move data from integrated apps to spreadsheet and database tools like Excel, Data Studio, Google Sheets, Uploader, BigQuery, Snowflake, Azure Storage, Google Cloud Storage, Amazon Redshift, and more.
- Data pulling from apps like Shopify, Stripe, Klaviyo, Google Trends, Mailchimp, Moz, Pinterest, Facebook, Instagram, and Semrush.
- Send data without the need for copying and pasting, with help from a Google Chrome extension.
- Automations to process data and generate reports on a recurring basis.
Supermetrics Pros ✅
- Use the desktop, mobile, or Chrome Extension interfaces.
- Offers the largest collection of data sources out of all ecommerce analytics tools on this list.
- Link to 12 different spreadsheet or database tools.
- Get data from JSON, CSV, and XML files.
- Low starter pricing.
Supermetrics Cons ❌
- Some users would rather have an online dashboard rather than exports to Google Sheets or Excel.
- There’s only one ecommerce platform integration: Shopify.
- You have to get the $579 Super plan to unlock the Shopify integration.
Supermetrics Pricing 💰
Supermetrics offers three primary pricing plans, and a custom Enterprise plan.
Plans include:
- Essential: $119 per month
- Core: $239 per month
- Super: $579 per month
- Enterprise: Custom
Keep in mind that this pricing is for the Supermetrics for Google Sheets product. Pricing varies depending on the export destination.
Who is Supermetrics best for? 🙋
Supermetrics is one of the best ecommerce reporting tools if you want exclusively to use a tool like Google Sheets, Excel, or Amazon S3 for all of your data analysis.
👉 Get started with Supermetrics
5. Glew
Glew offers ecommerce attribution and analytics tools to process custom reports with help from over 200 performance indicators. The powerful integrations included Shopify and Bigcommerce. You can set up alerts and automations to see reports, while also studying ecommerce analytics from one dashboard.
Glew Key Features 🧰
- Customer analytics from dozens of data sources.
- Alerts and automations sent to your inbox. You can also integrate with spreadsheet software to receive updates.
- Custom analytics with filtering, acquisition metrics, and customer profiles.
- Inventory analytics to see product profitability, inventory reports, and customer tracking.
- Marketing analytics from advertising channels and email marketing tools.
- Subscription and product analytics.
Glew Pros ✅
- There’s a free starter plan.
- You get separate software modules for things like marketing, product, inventory, and subscription analytics.
- Integrate with more than just Shopify.
- Choose from dozens of social, marketing, and ecommerce integrations.
- Get scheduled reports and daily snapshots.
Glew Cons ❌
- The dashboard has a steeper learning curve than the competition.
- There should be a stronger onboarding process.
Glew Pricing 💰
Glew offers three plans.
They include:
- Glew Starter: Starting at $0 per month
- Glew Pro: Starting at $70 per month
- Glew Plus: Custom
Who is Glew best for? 🙋
We like Glew for brands on a budget that are comfortable with a steeper learning curve. All the tools you need are there, but the way of thinking about data is unique in Glew when compared to other top ecommerce reporting tools.
6. Hotjar
Hotjar provides heat maps and recordings, then compiles that data for you to discover pain points and make predictions for the future.
It integrates with a long list of marketing, social, and ecommerce tools, and you can link to even more with Zapier. Other highlights of Hotjar include surveys, templates, and user feedback tools.
Hotjar Key Features 🧰
- One dashboard for monitoring site behavior with heat maps and recordings.
- Feedback and survey tools.
- Optimized survey templates.
- An integration with Shopify.
- Integrations with other apps like Zapier, Facebook, Pipedrive, Google Analytics, and Salesforce.
- Highlights and filters to see trends in customer movements.
- Automated data capture.
Hotjar Pros ✅
- There’s a free plan with extremely affordable plans after that.
- It has a large collection of marketing and social integrations.
- Track user actions with an events API.
- Create and manage survey and feedback modules.
- Run automated sessions for heat maps and recordings.
- Target pages so that recordings start when a user lands on a specific page.
Hotjar Cons ❌
- The only ecommerce platform it natively supports is Shopify, but it can be integrated into other ecommerce platforms via GTM.
- It’s missing more powerful attribution and tracking features found in competitor tools.
- The Hotjar integrations are more for sending data to other apps rather than consolidating into one dashboard.
Hotjar Pricing 💰
Hotjar has four plans.
They include:
- Basic: $0 forever
- Plus: $39 per month
- Business: $189 per month
- Scale: Custom
You can save by opting for a yearly plan.
Who is Hotjar best for? 🙋
It’s mainly for heat mapping, recording, and surveys, particularly with Shopify.
👉 Get started with Hotjar here.
7. Heap
Heap boasts a wide range of features for illuminating your ecommerce metrics, setting up segments, and generating automated reports. You can capture customer data, and also manage brand playbooks with help from powerful integrations.
Heap Key Features 🧰
- Hidden insight highlighting.
- Data auto-capture.
- Easily digestible, and always accessible historical data.
- Code-less data management to view product changes and customer lifecycles.
- Integrations with tools like Shopify, Redshift, Salesforce, Intercom, and S3.
- Event visualization for easy learning.
Heap Pros ✅
- There’s a free plan.
- Integrate with popular CRMs, data warehouses, payment systems, testing tools, and marketing software.
- Detailed journey mapping.
- Effort analysis to find pain points.
- Suggestions for funnel problems.
- Automated, custom reports.
- Track value drivers and segment customers into cohorts.
Heap Cons ❌
- Outside the free plan, everything is rather pricey.
- Report alerts and unlimited projects aren’t available until the Premier plan.
- Shopify is the only ecommerce platform integration.
Heap Pricing 💰
Who is Heap best for? 🙋
Heap is one of the best ecommerce reporting tools for rapidly scaling online stores with the need for rich segmentation, in-depth data analysis, and playbooks.
What are ecommerce reporting and analytics Tools?
Ecommerce reporting and analytics tools bring together multiple business apps to track, manage, and analyze ecommerce metrics on one screen. You can expect features like ecommerce attribution, custom reports, automated alerts, retention reports, journey mapping, and integrations with ecommerce platforms, marketing tools, and data aggregators.
What ecommerce analytics metrics should I track?
The list is long, but here are the primary ecommerce analytics metrics to track:
- Customer lifetime value
- Profits and costs
- Gross margins
- Customer retention rates
- Average order value
- Onsite activity
- Customer acquisition cost
- Cart abandonment rate
- Email marketing metrics
- Conversion rate
- ROI from ads
- Impressions, reach, engagement, organic acquisition traffic, net promoter score, and much more!
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