Brick and mortar refers to a physical retail store or business location, as opposed to an online or virtual presence. The term is often used to describe traditional retail businesses that have a physical storefront or office space, where customers can come to browse, purchase products or services, and interact with the business in person.

Brick and mortar stores can range from small mom-and-pop shops to large chain stores and department stores. They typically have a physical location where customers can come to shop, try on clothes, test products, or receive services. These stores may also have an online presence to complement their physical storefront, allowing customers to purchase products online or interact with the business through social media or other digital channels.

The term "brick and mortar" is often used in contrast to e-commerce or online businesses, which operate entirely in the virtual realm without a physical storefront. While e-commerce has become increasingly popular in recent years, brick and mortar stores continue to play an important role in the retail industry and offer unique benefits such as the ability to offer personalized service and in-person experiences.