HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
The conversion rate is the percentage of your total website traffic that purchases from your store.
DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.
