HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
A 301 redirect is a permanent redirect that automatically sends users and search engines from one URL to another.
Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.