HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.
Electronic Data Interchange (EDI) is a computer-to-computer communication method used by businesses to exchange electronic documents in a standardized format.