HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
The conversion rate is the percentage of your total website traffic that purchases from your store.
Fulfillment by Merchant (FBM) is a method of fulfilling orders in which a third-party seller handles all aspects of the order fulfillment process, including storage, picking, packing, and shipping.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query.