HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
Advertising Cost of Sale (ACoS) is a common Amazon metric that reflects the actual expense of generating revenues from customer transactions due to advertising.
Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.