HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.
Advertising Cost of Sale (ACoS) is a common Amazon metric that reflects the actual expense of generating revenues from customer transactions due to advertising.
CTA stands for "call-to-action" and refers to a prompt or directive given to the user to take a specific action.
