HTML (Hyper Text Markup Language)

What is HTML (Hyper Text Markup Language)?

Marketing

HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.

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Advertising Cost of Sale (ACoS)

What is Advertising Cost of Sale (ACoS)?

Advertising Cost of Sale (ACoS) is a common Amazon metric that reflects the actual expense of generating revenues from customer transactions due to advertising.

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Click Through Rate (CTR)

What is Click Through Rate (CTR)?

Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.

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Average Order Value (AOV)

What is Average Order Value (AOV)?

Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.