HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.
A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query.