HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.
Stock Keeping Units, or SKUs, are alphanumeric codes that retailers assign to track products. The information helps them identify specific inventory items, measure sales, and promote more efficient shopping experiences.
CTA stands for "call-to-action" and refers to a prompt or directive given to the user to take a specific action.