HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
ASIN is an acronym that stands for “Amazon Standard Identification Number.” When you visit a product page on Amazon’s website, the URL contains this 10-character number.
Customer Acquisition Cost (CAC) is a metric that represents the total cost a business incurs to acquire a new customer.
The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.