HTML (Hypertext Markup Language) is a standard markup language used to create and structure content for the World Wide Web.
Brick and mortar refers to a physical retail store or business location, as opposed to an online or virtual presence.
Stock Keeping Units, or SKUs, are alphanumeric codes that retailers assign to track products. The information helps them identify specific inventory items, measure sales, and promote more efficient shopping experiences.
A 301 redirect is a permanent redirect that automatically sends users and search engines from one URL to another.