Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.
When a visitor arrives on a website and does not engage further by clicking on any other pages or links, it is considered a "bounce."
The bounce rate is calculated by dividing the number of single-page visits by the total number of visits to the site and expressing the result as a percentage.
A high bounce rate can indicate that a website's landing page or content is not relevant or engaging to the visitor, or that the website's navigation and design are not user-friendly.
Bounce rate can be used to identify areas for improvement in a website's user experience and content strategy, and is often used in conjunction with other web analytics metrics to evaluate website performance.
CPM stands for "Cost per Mille" (also known as "Cost per Thousand"), which is a metric used in advertising to measure the cost of reaching one thousand impressions or views of an advertisement.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.
A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.
