Comma Separated Values (CSV) is a file format commonly used for storing and exchanging tabular data between different software applications. It consists of plain text data organized in rows and columns, where each row represents a record and each column represents a specific attribute of that record.
Values in each column are separated by commas, hence the name "Comma Separated Values". CSV files can be opened and edited in a variety of programs, such as text editors and spreadsheet applications, and are often used for data interchange between different systems or as a data source for other applications.
CPM stands for "Cost per Mille" (also known as "Cost per Thousand"), which is a metric used in advertising to measure the cost of reaching one thousand impressions or views of an advertisement.
Brick and mortar refers to a physical retail store or business location, as opposed to an online or virtual presence.
A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.
