Comma Separated Values (CSV) is a file format commonly used for storing and exchanging tabular data between different software applications. It consists of plain text data organized in rows and columns, where each row represents a record and each column represents a specific attribute of that record.
Values in each column are separated by commas, hence the name "Comma Separated Values". CSV files can be opened and edited in a variety of programs, such as text editors and spreadsheet applications, and are often used for data interchange between different systems or as a data source for other applications.
Out of Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes or workplaces.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.
