Comma Separated Values (CSV) is a file format commonly used for storing and exchanging tabular data between different software applications. It consists of plain text data organized in rows and columns, where each row represents a record and each column represents a specific attribute of that record.
Values in each column are separated by commas, hence the name "Comma Separated Values". CSV files can be opened and edited in a variety of programs, such as text editors and spreadsheet applications, and are often used for data interchange between different systems or as a data source for other applications.
Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.
CPM stands for "Cost per Mille" (also known as "Cost per Thousand"), which is a metric used in advertising to measure the cost of reaching one thousand impressions or views of an advertisement.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
