Comma Separated Values (CSV) is a file format commonly used for storing and exchanging tabular data between different software applications. It consists of plain text data organized in rows and columns, where each row represents a record and each column represents a specific attribute of that record.
Values in each column are separated by commas, hence the name "Comma Separated Values". CSV files can be opened and edited in a variety of programs, such as text editors and spreadsheet applications, and are often used for data interchange between different systems or as a data source for other applications.
CTA stands for "call-to-action" and refers to a prompt or directive given to the user to take a specific action.
The conversion rate is the percentage of your total website traffic that purchases from your store.
Average Order Value (AOV) refers to the median total of every order a merchant receives during a defined period.