Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?


Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).

The ultimate goal of SEO is to drive more organic traffic to a website by improving its search engine rankings for relevant search queries. SEO involves a variety of techniques, including keyword research, on-page optimization, link building, content creation, and technical optimization.

By optimizing a website or content for search engines, SEO aims to make it more accessible and understandable to both users and search engines, ultimately leading to increased visibility, traffic, and revenue for the website or business.

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Click Through Rate (CTR)

What is Click Through Rate (CTR)?

Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.

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Content Management System (CMS)

What is Content Management System (CMS)?

A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content, typically for websites or other online platforms.

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Direct-to-Consumer (DTC)

What is Direct-to-Consumer (DTC)?

DTC, or direct-to-consumer, refers to a business model where a company sells its products or services directly to consumers, bypassing traditional retail channels.