Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Marketing

Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).

The ultimate goal of SEO is to drive more organic traffic to a website by improving its search engine rankings for relevant search queries. SEO involves a variety of techniques, including keyword research, on-page optimization, link building, content creation, and technical optimization.

By optimizing a website or content for search engines, SEO aims to make it more accessible and understandable to both users and search engines, ultimately leading to increased visibility, traffic, and revenue for the website or business.

More Terms

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UTM

What is UTM?

A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.

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Fulfillment by Amazon (FBA)

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party sellers to store their products in Amazon's fulfillment centers

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Out of Home (OOH)

What is Out of Home (OOH)?

Out of Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes or workplaces.