Content Management System (CMS)

What is Content Management System (CMS)?

Marketing

A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content, typically for websites or other online platforms. A CMS provides an intuitive interface for users to add, modify, and delete content without requiring technical knowledge or coding skills.

With a CMS, website owners and content creators can easily create and manage website pages, blog posts, images, videos, and other digital assets. A CMS typically separates the content of a website from its design and layout, allowing users to focus on creating and editing content without needing to understand the technical details of website design.

A CMS can offer various features such as user management, version control, workflow management, and content scheduling. Some CMSs are open-source and freely available, while others are proprietary and require licensing or subscription fees.

The use of a CMS can help organizations to streamline content creation and management, improve workflow efficiencies, and ensure consistent branding and messaging across their online presence. Common CMSs include WordPress, Drupal, and Joomla.

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Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of optimizing a website or web content in order to increase its visibility and ranking in search engine results pages (SERPs).

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UTM

What is UTM?

A UTM, or Urchin Tracking Module, is a code snippet that is added to a URL to track the performance of digital marketing campaigns.

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Free Cash Flow (FCF)

What is Free Cash Flow (FCF)?

Free cash flow (FCF) is a measure of a company's financial performance that represents the amount of cash generated by the business after accounting for capital expenditures required to maintain or expand its operations.