Content Management System (CMS)

What is Content Management System (CMS)?


A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content, typically for websites or other online platforms. A CMS provides an intuitive interface for users to add, modify, and delete content without requiring technical knowledge or coding skills.

With a CMS, website owners and content creators can easily create and manage website pages, blog posts, images, videos, and other digital assets. A CMS typically separates the content of a website from its design and layout, allowing users to focus on creating and editing content without needing to understand the technical details of website design.

A CMS can offer various features such as user management, version control, workflow management, and content scheduling. Some CMSs are open-source and freely available, while others are proprietary and require licensing or subscription fees.

The use of a CMS can help organizations to streamline content creation and management, improve workflow efficiencies, and ensure consistent branding and messaging across their online presence. Common CMSs include WordPress, Drupal, and Joomla.

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Out of Home (OOH)

What is Out of Home (OOH)?

Out of Home (OOH) advertising refers to any form of advertising that reaches consumers while they are outside their homes or workplaces.

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Stock Keeping Unit (SKU)

What is Stock Keeping Unit (SKU)?

Stock Keeping Units, or SKUs, are alphanumeric codes that retailers assign to track products. The information helps them identify specific inventory items, measure sales, and promote more efficient shopping experiences. 

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Advertising Cost of Sale (ACoS)

What is Advertising Cost of Sale (ACoS)?

Advertising Cost of Sale (ACoS) is a common Amazon metric that reflects the actual expense of generating revenues from customer transactions due to advertising.