A Content Management System (CMS) is a software application that allows users to create, manage, and publish digital content, typically for websites or other online platforms. A CMS provides an intuitive interface for users to add, modify, and delete content without requiring technical knowledge or coding skills.
With a CMS, website owners and content creators can easily create and manage website pages, blog posts, images, videos, and other digital assets. A CMS typically separates the content of a website from its design and layout, allowing users to focus on creating and editing content without needing to understand the technical details of website design.
A CMS can offer various features such as user management, version control, workflow management, and content scheduling. Some CMSs are open-source and freely available, while others are proprietary and require licensing or subscription fees.
The use of a CMS can help organizations to streamline content creation and management, improve workflow efficiencies, and ensure consistent branding and messaging across their online presence. Common CMSs include WordPress, Drupal, and Joomla.
Return on ad spend (ROAS) is a marketing metric that measures the revenue generated from advertising campaigns relative to the amount spent on those campaigns.
Click-through rate (CTR) is a metric that measures the number of clicks an ad or a link receives relative to the number of impressions, or views, it generates.
An Application Programming Interface (API) is a set of protocols, routines, and tools for building software applications.
