Search Engine Results Page (SERP)

What is Search Engine Results Page (SERP)?

Marketing

Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query. It is the page that shows the list of web pages, images, videos, or other content that the search engine deems to be the most relevant and authoritative for the user's search term or phrase.

The SERP typically displays a combination of organic search results (web pages that are ranked based on their relevance to the search query) and paid advertisements (sponsored listings that appear at the top or bottom of the page). The exact layout and content of the SERP can vary depending on the search engine, the user's location, and the type of search query being performed.

SERPs can include various features such as featured snippets, knowledge panels, maps, images, videos, and more, depending on the nature of the search query. The goal of search engine optimization (SEO) is to optimize a website's content and structure to improve its ranking on SERPs, thereby increasing its visibility and attracting more organic traffic.

More Terms

You Might Also Like

This is some text inside of a div block.

Advertising Cost of Sale (ACoS)

What is Advertising Cost of Sale (ACoS)?

Advertising Cost of Sale (ACoS) is a common Amazon metric that reflects the actual expense of generating revenues from customer transactions due to advertising.

This is some text inside of a div block.

Cart Abandonment Rate

What is Cart Abandonment Rate?

The shopping cart abandonment rate is a metric that reviews the percentage of online shoppers who add an item to a cart or bag without buying those items.

This is some text inside of a div block.

Fulfillment by Amazon (FBA)

What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service provided by Amazon that allows third-party sellers to store their products in Amazon's fulfillment centers