Search Engine Results Page (SERP)

What is Search Engine Results Page (SERP)?

Marketing

Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's search query. It is the page that shows the list of web pages, images, videos, or other content that the search engine deems to be the most relevant and authoritative for the user's search term or phrase.

The SERP typically displays a combination of organic search results (web pages that are ranked based on their relevance to the search query) and paid advertisements (sponsored listings that appear at the top or bottom of the page). The exact layout and content of the SERP can vary depending on the search engine, the user's location, and the type of search query being performed.

SERPs can include various features such as featured snippets, knowledge panels, maps, images, videos, and more, depending on the nature of the search query. The goal of search engine optimization (SEO) is to optimize a website's content and structure to improve its ranking on SERPs, thereby increasing its visibility and attracting more organic traffic.

More Terms

You Might Also Like

This is some text inside of a div block.

MOQ

What is MOQ?

MOQ stands for Minimum Order Quantity, which refers to the smallest quantity of goods or products that a supplier or manufacturer is willing to sell to a buyer in a single order.

This is some text inside of a div block.

Amazon Standard Identification Number (ASIN)

What is Amazon Standard Identification Number (ASIN)?

ASIN is an acronym that stands for “Amazon Standard Identification Number.” When you visit a product page on Amazon’s website, the URL contains this 10-character number.

This is some text inside of a div block.

Bounce Rate

What is Bounce Rate?

Bounce rate is a web analytics metric that measures the percentage of website visitors who leave a website after viewing only one page, without interacting with any other pages on the site.