LinkedIn isn’t just a place for enviously looking at all your high-school friends’ recent promotions. It’s also a gold-mine of retail contacts. Contacts you can leverage to quickly sell your newest and hottest products.
Chris Meade is a co-founder of CrossNet, a four-way volleyball sport. By strategically connecting with high-value contacts on LinkedIn, he was able to get his product into 3k+ stores across the states. As of last year, his company pockets $500k per month in revenue.
In this playbook, we’ll share his definite tips for getting into the hands of retailers.
It all starts with building your profile.
Who are you and why should anyone care? The best way to answer this is by building your LinkedIn profile. Some things to work on are:
And don’t just stop there. Reach out to people in your network and ask them to give you endorsements as well. Keep on doing this, and you’ll build a noteworthy LinkedIn profile in no time.
Now connect, connect, and connect.
Stop for a minute and think: what’s your ideal retail store where you want to showcase your products?
Now here’s what you want to do:
This 3rd step is very important.
Build goodwill with a new connect over time. Know their business.
… and then send them a message.
Make sure your message is:
Send this message to 10-15x contacts whom you connected earlier.
Get Set. Ready. Go!
Once you send messages to multiple connects, you might get some replies immediately, and some after a week or more. You want your customer team at the ready, and able to respond quickly to any queries you get.
In your responses, you want to ensure:
Don’t get disheartened if you don’t get a lot of queries at the start. Keep honing your selling skills, and repeat the steps above. Soon you’ll start seeing an improved response rate and will start closing deals like other retailers out there!
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