Chris Meade, CEO of CROSSNET, has done a wonderful job building community around his brand. He outlines the 5 steps in his CROSSED Commerce newsletter. We've summarized them for you below.
CROSSNET offered a volleyball player $3,500/mo to shoot one video/week and be the face of it's YouTube channel. Find a specific influencer for YouTube, TikTok, Pinterest, etc.
CROSSNET uses Postscript for their SMS marketing needs, including having 1:1 conversations with current and prospective customers. How to pull it off:
Partner and collaborate with brands and influencers, and tap into their customer base.
Create routine events and in-person meetups, even if your audience is small.
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