Increasing cart conversion rate is always top of mind for ecommerce businesses. But going carbon neutral can understandably slide lower on the list: most small businesses donāt believe they can actually make an impact, right?Ā
And even if they wanted to, how could they possibly become carbon neutral without having to revamp their operations, products, and packaging all the while sourcing emission reduction projects and setting up systems to support said projects? Itās a lot to take on and itās certainly no walk in the park.
But itās becoming increasingly important for consumers and believe it or not, itās now a prominent driving factor in consumer purchasing decisions. In fact, 67% of consumers check if a brand is sustainable before purchasing and 92% want to support brands taking climate action, according to EcoCart.
Itās clear that offsetting your carbon footprint is important. So how can you do it in a scalable manner while increasing your cart conversion rate?
Thankfully, EcoCart has a solution: a free Shopify app that can be installed with a single click, no coding required. When Tribe Kelley put EcoCart to use on their Shopify site, they saw 1 out of 10 customers choose to make their orders carbon neutral and a 16% increase in cart conversion.
Hereās how it works:
Hereās an example of the EcoCart plugin installed on Cuts Clothing checkout.
Atoms has the plugin installed as well, and pays for offsets on behalf of their customers.Ā
Giving your customers the option to offset their carbon footprint is a win-win!
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