Jason Wong runs Doe Lashes, an ecommerce brand that makes Korean lashes for everyday comfort. When he realized he couldnât compete with competitorâs ad budgets to remarket to customers and increase retention, he decided to get creative by putting âadsâ in his customerâs bedrooms. These âadsâ would serve as Doeâs very own billboards, paid for by their customers.
The first âadâ was a silk eye mask with full Doe branding.Â
The second was an LED display light.Â
The third was a cheeky cloud lamp they brand as your âbuddyâ to hang with you at your desk while you âburn the midnight oilâ - very clever!
How do these âadsâ increase retention?
Itâs simple - they help to facilitate a better connection between Doe and itâs customers while serving with them constant subtle reminders about the experience that Doe delivers - right in the place they spend the most time: their bedroom.
Doe found that 40% of customers that purchased a light on their first order made a subsequent order.Â
And given the fun and playful aesthetic of these products, customers are likely to share pictures and videos with friends and across social media which helps to fuel the flywheel.
SIMULATE (formerly NUGGS) does a decent job of this as well by including a bright, thick, and durable âWelcome to the Simulationâ insert. Given the quality, itâs hard to consciously throw away and not leave on display somewhere in the house.
The lesson? Find ways to create aesthetically pleasing âbillboardsâ in your customers lives.
Follow Jason and read his original thread here đ
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