As much as 85% of video views happen with sound OFF. Yes, you read that correctly. People watch videos with the sound off for a variety of reasons: they’re at work, in class, in public, deaf, or simply don’t want to annoy those next them on the couch.
This means you need to be adding captions to all of your videos to ensure you’re satisfying the viewing behaviors of the majority of your audience. By adding captions to your videos, you can expect to see increased engagement, view time, and click-through-rates (CTR). This is especially true for user-generated content (UGC) since UGC videos are typically selfie-style review or explainer videos.
It’s simple. You can leverage a service such as Rev or Captify. Here’s how it works:
Sent to your inbox twice per month.