Finding the right product to sell on Amazon can feel like looking for a needle in a haystack. There are a ton of factors to take into consideration, from level of competition, to price point, to category, and more. It can be easy to throw your hands up in frustration and resign yourself to never being able to find the right product, but with the power of a software tool like Helium 10 on your side, it doesn’t have to be that way.
The product research capabilities of Helium 10 make it easier than ever to settle on a winning idea. In this article, we’ll take you through how you can best use it to your advantage when pursuing your dreams of becoming a successful, profitable ecommerce seller.
What is Helium 10 for Product Research? 🚀
Helium 10 is a third-party software package that equips sellers with the tools needed to handle essential aspects of running their online business. It is particularly useful for new sellers just starting out and dipping their toes into the water of selling on a vast online marketplace like Amazon.
For rookie entrepreneurs, ecommerce can feel like the wild, wild West, but with Helium 10’s ability to help you conduct proper product research, you can put yourself firmly in control of your selling destiny.
Here below is a list of the product research-specific features that Helium 10 makes available:
- Helium 10 Chrome Extension
- Black Box
How to Use Helium 10 for Product Research? 🚀
The process of using Helium 10 starts by signing up for an account on their website. You then connect the platform to your Seller Central account, in order to facilitate the seamless flow of information between the two. Once Helium 10 is able to read your seller stats and hook into Amazon marketplace data, you can customize your inputs, search filters, and criteria within any of the four product research tools. This allows you to sift through the results and discover new product ideas that match what you are looking to manufacture and make available to customers.
Helium 10’s Product Research Tools 🧐
Conducting effective product research without software to guide you is an uphill climb, to say the least. Amazon is a marketplace of millions of different products, and without advanced analytics and search capabilities, you can become completely lost at sea.
Helium 10 takes the manual slog out of product research. It plugs you into a rich database of ASINs and product listings in an instant, and provides detailed insights you wouldn’t have easily been able to gather on your own.
Let’s highlight some of the key product research tools Helium 10 has on its platform.
Helium 10 Chrome Extension
The Helium 10 Chrome Extension is your eyes and ears while navigating Amazon. Interested in the viability of a product you are browsing? Simply download and activate the extension to pull up key metrics related to what you are looking at.
The extension widget provides stats around FBA fees, revenue estimates, profit margins, and more. It provides a 360 degree view of competitors’ products while you are scrolling on-the-go.
The biggest advantage of the Chrome extension is that it gives you all-in-one access to the suite of features available on Helium 10 in a single convenient location. You can analyze what you need to without having to switch to the full dashboard, shortening the time you spend conducting critical product research.
The Helium 10 Black Box tool can help you identify viable products to sell across a variety of different categories. It is designed to assist you in uncovering niches with high demand and low competition, where you might be able to come in and launch a product that is a smashing success.
The magic of Black Box lies in its comprehensive range of smart filters that let you drill down on exactly what you are looking for. Only wanting to find product ideas that are below a certain number of reviews, and fall within a particular price range? Black Box lets you filter product listings based on your custom criteria, and you can even save and export your results to consult whenever you want.
The Xray tool peels back the curtain on the product listings you are most curious about. It allows you to dig into Amazon sales data and analyze your direct competitors beyond what is readily visible.
After inputting the ASINs you want to know more about, Xray spits out crucial data such as estimated units sold, revenue, review count, Best Sellers Rank (BSR), and more. Through dynamic, detailed charts, you can visualize search volume in order to find your next big selling opportunity with Xray.
Trendster, as the name would suggest, measures variability in product popularity over time. This can help you look at things like seasonality and whether a product category is on the upswing or downswing. If there has been a steady decline in sales over a long duration, it’s potentially a good indicator to steer clear of entering the fray with a similar type of item and look elsewhere instead.
With Trendster, you can also compare the top keywords associated with up to four ASINs and how they correlate to search volume. This can help you identify weaknesses in your competition and how you might optimize and improve upon a listing of your own.
The historical info that Trendster puts at your fingertips also makes it possible to make clear, data-driven decisions about product launches. You can look at how price changes have impacted sales ranking, in order to settle on the ideal price point for a similar item you are thinking of making available.
Helium 10 Product Research FAQs 🙋
What is Amazon product research?
Product research is a method of finding gaps in the market and identifying profitable products that you can create and sell on your own listings.
Can I use Helium 10 to conduct product research in international marketplaces?
Helium 10 supports marketplaces in North America, South America, Europe, the Middle East, Africa, the Far East, and India. Certain tools and features are only available in certain countries. For a full list of what is supported where, you can check here.
Is the Chrome extension free to download?
Yes, the browser extension is free to download from the Chrome Web Store.
Benefits of Helium 10’s Product Research Tools ✅
- Saves you time. Without software and advanced search capabilities, product research can be a time-intensive endeavor. Consolidating data and being able to slice and dice it with Helium 10 saves you time upfront so you can spend more of your energy on running and growing your business.
- Provides inspiration. Sometimes all it takes is one product listing to be struck with an idea for your next launch. Helium 10 puts millions of ASINs in front of you and backs it up with insightful listing information to be able to gauge consumer demand.
- Helps avoid costly mistakes. Many new sellers are tempted to bring products to market on gut instinct alone. This can be a costly mistake to the tune of tens of thousands of dollars. By validating your idea first, and backing it up with the hard data that Helium 10 has at its disposal, you can be certain you are not heading down an unprofitable road before you even begin your selling journey.
Final Thoughts 🕵️♀️
Helium 10 is a useful tool for Amazon sellers looking to gain an edge over the competition and find products that have the potential to burn up the charts. As a piece of software, it can be your secret weapon in discovering hidden gems and untapped niches that you can come in and dominate.
Being an Amazon seller is hard, but with the deep well of knowledge and information that Helium 10 provides, your burden can become just a little bit lighter. If you have your mind set on becoming an online business owner–or are already an experienced veteran–it doesn’t hurt to have a set of product research tools on your side to help guide your decision making in the right direction.
👉 Sign up for Helium 10 here.