As an Amazon seller, it’s important to be in control of your business at all times. With fierce competition around every corner, only the best-run operations will survive. Simply put, ecommerce is not for the faint of heart. From product research to inventory management, no detail is too small to be overlooked.
Luckily, with the right tools, you can execute your game plan at a high level and crush your goals. Helium 10 is one such tool that provides you with valuable assistance, and which you can find an in-depth exploration of here. As part of the Helium 10 software package, a browser extension is offered that allows you to research products on-the-go.
Let’s dive into the details of the Helium 10 Chrome Extension, and how you can use it to set yourself apart from the competition.
What Is The Helium 10 Chrome Extension? 🚀
The Helium 10 Chrome extension is a web-based tool that enables you to fine-tune your selling operations and discover profitable products at a glance. It integrates into your Google Chrome browser and can be activated any time you are searching Amazon. This means that you don’t have to leave the marketplace to gain critical insights on the listings of your competitors. It is packed with many of the same features that are included in the full Helium 10 suite.
How does the Helium 10 Chrome Extension work? 🤔
The process of using the extension begins by signing up for a free account on the Helium 10 website. While there, you can navigate to the Chrome extension page within Product Research under the Tools dropdown and click download. This will take you to the Chrome Web Store, where you can install and implement the extension into your browser.
It is important to note that the Helium 10 extension is available exclusively on Google Chrome. So if you’re using Firefox or Safari you will need to change browsers to take advantage of this tool.
Helium 10 Chrome Extension Key Features 🧰
The Helium 10 Chrome extension overlaps with many of the same selling tools you would find on the platform generally. It is jam-packed with features that are accessible in one convenient location. As a seller, time is everything, so being able to utilize the below tools in a single interface can be of tremendous benefit.
Xray - Amazon Product Research
The Helium 10 Xray feature is designed to let you dig through marketplace data to find a winning product within your desired category. As the name suggests, it allows you to “see through” the products that are selling on Amazon and analyze how successful they truly are.
For more than 450 million ASINs, you can break down how much monthly revenue they are bringing in. Not only that, but you can also assess their review velocity, which shows you how many reviews they are gaining and losing. Equipped with this data, you can find gaps in the market and land on product ideas you can begin selling successfully through your own listings.
Xray Keywords - Amazon Keyword Research
As most sellers know, keywords are the backbone of Amazon. They are how customers find your products, and how you index for certain terms and appear at the top of search results. Helium 10 realizes this, which is why the Chrome extension utilizes Xray to help you find additional high-performance keywords for your products.
It looks at the term you entered into the Amazon search bar, and identifies valuable keywords that are leading to orders for the products ranking for that original keyword you plugged in. This enables you to optimize your listings and maximize visibility and sales.
ASIN Grabber - ASIN Lookup
Have you ever wished you could grab the info related to multiple products and break it all down in one go? The ASIN Grabber makes this possible. With just a list of product ASINs, you can see metrics like search volume, other competing products, organic and sponsored rankings, and top-performing keywords. This gives you a thorough view of the market landscape within your niche without needing to manually go through multiple listings one-by-one.
Profitability Calculator - Amazon Profitability Calculator
There’s a big difference between revenue and profit. You can be killing it with your topline sales, but if you’re not accounting for expenses like FBA fees, cost of goods, and advertising costs, your operation will not be profitable and your bank account will run dry.
This is why the Profitability Calculator is such a useful tool. It quickly calculates the estimated profit margin of a given product. It does the math on everything from storage costs to referral fees so that you don’t have to. This can save you from going down an unprofitable road with a product that will not benefit your bottom line.
Inventory Levels - Amazon Inventory Monitor
The Inventory Levels tool enables you to keep tabs on the in-stock rate of your competitors. This is a great way to both analyze demand and find areas where current market offerings are not satisfying the needs of customers.
By monitoring inventory in this way, this can help identify product ideas where you can swoop in and become a top seller simply by staying in stock and managing your inventory better than the rest.
You can also use the tool to detect hijackers and sellers of counterfeit versions of your product. For instance, if you notice that there is another identical listing, and they are selling vast quantities of inventory, this can alert you to take swift action and avoid the unfair siphoning off of sales that rightfully belong to you.
Review Insights - Amazon Review Analyzer
Social proof on Amazon, like in all of ecommerce, is a major conversion driver. Favorable reviews let customers know that other buyers have tried and used a product, and can confidently recommend it to others. This has the power to make even the most hesitant shoppers feel comfortable enough to click “buy”.
Thus, the review section on Amazon is a gold mine of information when it comes to gauging how audiences feel. You can get open, honest opinions about the strengths and weaknesses of products by sifting through customer feedback.
The Review Insights feature in Helium 10 makes this an easy task. You can use the tool to filter through mass quantities of reviews and pinpoint patterns. It allows you to slice and dice a treasure trove of data based on criteria like timespan, star rating, specific keywords, whether or not the review contained an image, verified purchases, and more. This can help you drill down on only the most relevant, valuable reactions, and apply these findings to your own product ideas to make improvements accordingly.
Helium 10 Chrome Extension FAQs 🙋
Is the Profitability Calculator editable?
Yes, you can adjust the inputs in the calculator to account for hypothetical scenarios. For example, if you plan to manufacture a product for a much lower cost than what is estimated, you can see how this would impact your profit margin.
How are child ASINs handled in the ASIN lookup tool?
If a product has multiple variations and thus child ASINs these are displayed directly on the product page. These can then be plugged into Helium 10’s reverse ASIN lookup tool Cerebro for additional insights.
Can you track a product’s Best Sellers Rank (BSR) with the extension?
Yes, the Chrome extension pulls from the Helium 10 tool Trendster to show you how an item’s popularity has changed over time.
Helium 10 Chrome Extension Pros ✅
- Convenience: Having access to tools that help you analyze listings and find winning products is good in itself, but being able to utilize them directly within your web browser is even better.
- Sourcing access: The tool links to Alibaba so you can easily get in touch with suppliers who can manufacture the goods you need to sell your desired products.
- Listing optimization: With data that sheds light on top-performing keywords and what components are driving revenue, this puts you in a place to tighten up your listings and position them favorably within the algorithm.
- Can capitalize on trends: Without historical insight, it’s very difficult to determine what is a short-lived fad and what is actually gaining traction. With ranking information that looks back over time, the extension gives you a full picture of the marketplace instead of just a snapshot.
Helium 10 Chrome Extension Cons ❌
- Some limitations: Because you are working within the confines of a web browser and not a full-scale dashboard, the viewing experience is not as robust as Helium 10’s full suite.
- Requires patience: Product research is not something that happens instantly. It can take some time to discover a niche with high demand and low supply. However Helium 10, and in particular this browser extension, gives you the tools needed to make your discoveries.
- Data accuracy: There are millions of data points running in the background, so it is always a good idea to cross-check what you are seeing in the tool against what is appearing on Amazon for precise analysis.
- Baseline knowledge useful: To take full advantage of the Helium 10 Chrome extension, you need to be in command of your role as a seller. Be clear on your objectives, and use the tool to achieve them.
Helium 10 Chrome Extension Pricing 💰
The extension itself is free to download and add to Chrome. However if you like what you experience, it is a good idea to sign up for Helium 10’s full software suite to unlock even more features. If you’d like a discount, use code "CXMMERCE10" 10% off of every month or "CXMMERCE50" for 50% off your first month - sign up here.
You can find the full pricing breakdown of their packages below:
Final Thoughts 🕵️♀️
The Helium 10 Chrome extension gives you a quick way to stay ahead of the competition. With the features it contains, you can easily identify weaknesses in other offerings, track market trends, optimize your existing listings, and launch winning products.
The biggest advantage is the convenience of having a data-rich interface layered directly on top of Amazon product pages. You don’t have to worry about shuffling back and forth between platforms. This allows you to stay focused on your mission as an ecommerce seller, and ultimately set yourself up for success.
👉 Sign up for the Helium 10 Chrome Extension here.