Are you an ecommerce seller blitzing the market with ads for your products across multiple platforms, struggling to keep track of it all? Doing so can be complex, confusing, and most importantly, time consuming.
Enter Triple Whale. Triple Whale is designed to centralize your advertising data, pulling it into one place for ultimate convenience.
This Triple Whale review goes over the fundamentals of this software, and how it might be utilized to make the most of your precious time, particularly when it comes to analyzing ad performance.
What is Triple Whale? 🚀
Triple Whale is a platform designed to track key metrics associated with your business, and correctly attribute customer purchases to the different platforms you are advertising on. It does this using advertising and sales data.
If you are a direct-to-consumer brand running an online storefront, you likely know that changes to iOS 14 made it exponentially more difficult to track ad attribution from third party apps like Facebook. Without users opting in to share this third party data, visibility became greatly reduced.
Triple Whale helps solve this problem by using first-party data to connect ad clicks and conversions with greater precision and transparency, through something called the Triple Pixel.
Let’s explore this in greater detail.
How does Triple Whale work? 🤔
Upon creating and logging into your account, you begin the process of merging Triple Whale with all facets of your ecommerce store and online presence.
You are able to install the Triple Whale Pixel into the theme file of your Shopify store, and after setting up the proper UTM parameters in your ads manager accounts, are empowered to identify your most profitable ads. This is essential for scaling winning campaigns and maximizing net profit.
The Triple Whale app integrates seamlessly with your storefront. You are able to connect your different marketing channels–such as Facebook Ads, Google Ads, Google Analytics, TikTok, and Snapchat–in the Integrations tab within Settings. After allowing any permissions that are requested, your advertising data history is subsequently imported.
By further inputting accurate expense information and operational costs related to your business–think cost of goods, shipping costs, and other fixed expenses such as agency fees–you can ensure that the metrics populating your Triple Whale dashboard are calibrated to perfection.
With the tool in sync with your marketing efforts and Shopify storefront, you are off to the races. Key insights into how customers are engaging with your ads, and what your advertising spend looks like, are mere clicks away.
Triple Whale Key Features 🧰
Triple Whale Pixel
As previously mentioned, the Triple Pixel is one of the most powerful components of Triple Whale. It tracks customer events on your storefront and allows you to follow your customer’s journey.
The full capabilities of this tool are accessible on the Triple Pixel page.
You are able to track performance indicators like number of orders, conversion value, cost per action, add to carts, and more.
You can rearrange the columns of data on the table, and are also able to analyze desired metrics all the way down to the ad level and by platform. This helps determine which channels had the biggest impact on your customer’s decision to buy.
You can also see if customers interacted with your ads on different channels (for example, on both Facebook Ads and Google Ads) through the Channel Overlap tool. This creates a visual display of multiple touchpoints.
The Live Orders section furthermore shows real-time attribution. Every time a new order is placed on your store, the orders list will update with an indicator of which ad platform led to the purchase.
The Creative Dashboard enables you to measure the effectiveness of your creative assets. Essentially, you can see how your ads are performing at a granular level.
You are able to use this dashboard to segment your assets. For example, say you wanted to sort your ads by CPC or ROAS. You would be able to do that here.
You could also use this dashboard to analyze the number of impressions generated by your video ads. Or could even isolate your top performing images and copy.
This arms you with the knowledge needed to figure out what’s resonating with your audience, so that you can pour fuel on the fire.
This particular suite of tools helps you put together an accurate profile of your customer base. With Customer Insights, you can analyze such metrics as average order value over a specific duration of time. You can also look at your top products and which bundles have led to the most effective upselling.
In Product Journey, you can see how many customers have bought products more than once. This answers the question: which products are creating the most customer loyalty?
The Sales Cycle tool further shows the time between orders. As a seller, this can be used to inform your retargeting period. For instance, how long you should wait before reaching out to customers to try to gain another purchase, or how you might structure the most effective email cadences.
By also showing lifetime value stats like how much your customers are likely to spend, on average, in your store over a period of 60 or 90 days, this feature showcases the preferences and habits of your shoppers. And after all, it is your shoppers who are the lifeblood of your business.
Triple Whale FAQs 🙋
How many user accounts can be added?
Unlimited users can be added to your Triple Whale account. Each user has the ability to customize their own dashboard as well.
Does installing the Triple Pixel slow down your Shopify store?
No, the Triple Pixel does not slow your site or diminish the speed of your Shopify store.
What if you are selling in different regions and working with multiple currencies?
There is a Currency Conversion tool that can be used across your Triple Whale dashboard.
Triple Whale Pros ✅
- Mobile app: There is an iOS and Android app for Triple Whale so you can bring your data with you on the go. The mobile app is free to download.
- Summary dashboard: There is a main dashboard that you can pin data to at the top. This is fully customizable so you can add, remove, and rearrange modules as you see fit. This allows you to check vital stats, such as the clicks on your Google ads or your total Facebook ad spend, with just a quick glance.
- Report generator: You can produce reports of your data with titles of your choosing, filtering by the metrics that are most intriguing, like net profit. You can then send these reports to email recipients you decide, on a set frequency.
- Forecasting calculator: With the built-in forecasting calculator, you can manipulate your data to run hypothetical scenarios. For instance, you can see what would happen if you increased your average order value or conversion rate, and how it would impact future revenue and your bottom line.
Triple Whale Cons ❌
- Dependent on ad coverage: Smaller accounts may not need it. Only truly necessary if you are running ads on multiple platforms simultaneously.
- Pixel comes at a cost: To have access to the Triple Pixel, which as discussed is pretty much the backbone of the software, you have to splurge for the higher priced plan.
- Limited to Shopify: If your store is not run on Shopify, you are out of luck. You simply won’t be able to connect your ecommerce platform.
- Visibility not perfect: Not every customer journey can be tracked in every single instance. For example, maybe an ad was viewed on a friend’s device before purchasing. Triple Whale can’t magically tell you this. However, there are still methods to account for this through post-purchase customer surveys, which Triple Whale does offer through an additional app integration.
Triple Whale Pricing 💰
Triple Whale has two tiers to choose from. Regular and “+ Attribution,” which grants access to the tracking capabilities of the Triple Pixel.
Pricing varies depending on your last twelve months of gross revenue. For stores doing less than $1 million in sales, plans start at $100/month, or $300/month for Triple Whale + Attribution.
Triple Whale was kind enough to provide the Commerce Caffeine audience with a discount code. Use code “CXMMERCE” for 15% off your subscription.
Final Thoughts 🕵️♀️
The Triple Whale app allows you to track attribution across your entire marketing ecosystem in a way few tools can.
It provides both a bird’s eye view of your high level stats and a ground-floor assessment of your individual orders. In this sense, it is incredibly dynamic when it comes to analyzing sales data, and empowers you to refine your business analytics strategies with precision.
If you’re managing a large storefront and are running ads in multiple places, Triple Whale might soon become an essential part of your quest to maintain a successful business.
Having one centralized platform to keep tabs on what’s going on performance-wise is a crucial benefit. It enables you to understand which of your channels are propelling growth, and where you might need to pivot.
By gathering valuable insights into the way your customers are buying, you can make decisions about your advertising and sales strategy with greater clarity. With the data-driven details that Triple Whale provides, your business is equipped to meet established benchmarks, make changes when necessary, and ideally ride a wave of ecom glory.
Learn about Triple Whale alternatives here.