The goal of most DTC brands is to turn a profit and eventually exit for a nice payday. Ecommerce exits typically occur by means of acquisition or IPO, so we’ve highlighted some of the most notable DTC ecommerce exits here. Keep reading to see what some of the top ecommerce businesses were valued at during their exits.
What’re the top DTC ecommerce exits? 💰
Paula’s Choice - $2 billion
Exit Strategy: Acquisition
Acquired by: Unilever
Paula’s Choice, a DTC beauty brand, was acquired by Unilever in 2021 for a sale price around $2 billion.
Dollar Shave Club - $1 billion
Exit Strategy: Acquisition
Acquired by: Unilever
Dollar Share Club, a DTC razor brand, was acquired by Unilever in 2016 for a final sale price of $1 billion.
Drunk Elephant - $845 million
Exit Strategy: Acquisition
Acquired by: Shiseido
Drunk Elephant, a DTC clean beauty brand, was acquired by Shiseido in 2019 for $845 million.
Bonobos - $310 million
Exit Strategy: Acquisition
Acquired by: Walmart
Bonobos, a DTC menswear brand, was acquired by Walmart in 2017 for $310 million.
Billie - $310 million
Exit Strategy: Acquisition
Acquired by: Edgewell
Billie, a DTC razor brand for women, was acquired by Edgewell in 2021 for $310 million.
Chubbies - $129.6 million
Exit Strategy: Acquisition
Acquired by: Solo
Chubbies, a DTC men’s apparel company, was acquired by Solo in 2021 for $129.6 million.
Native - $100 million
Exit Strategy: Acquisition
Acquired by: P&G
Native, DTC deodorant and now personal care brand, was acquired by P&G in 2017 for $100 million.
MVMT - $100 million
Exit Strategy: Acquisition
Acquired by: Movado Group
MVMT, a DTC watch company, was acquired by Movado Group in 2018 for $100 million.
Onnit - $100 million+
Exit Strategy: Acquisition
Acquired by: Unilever
Onnit, a DTC supplement brand, was acquired by Unilever in 2021 for an undisclosed amount. Sources believe the deal to be valued well over $100 million.
Schmidt’s Naturals - $100 million+
Exit Strategy: Acquisition
Acquired by: Unilever
Schmidt’s Naturals, a DTC personal care brand, was acquired by Unilever in 2017 for an undisclosed amount. Jamie Schmidt, the founder, stated the deal is valued into the 9-figures.
FIGS - $4.4 billion
Exit Strategy: IPO
FIGS, a DTC scrubs brand, went public in 2021 at $22 per share and a $4.4 billion valuation.
Honest Company - $1.44 billion
Exit Strategy: IPO
Honest Company, a DTC consumer goods brand founded by Jessica Alba, went public in 2021 at $16 per share and a $1.44 billion valuation.
Casper - $575 million
Exit Strategy: IPO
Casper, a DTC mattress brand, went public in 2020 at $14.50 per share and a $575 million valuation.
Allbirds - $4.1 billion
Exit Strategy: IPO
Allbirds, a DTC apparel brand, went public in 2021 at $21.21 per share and a $4.1 billion valuation.
Warby Parker - $4.5 billion
Exit Strategy: IPO
Warby Parker, a DTC eyewear brand, went public in 2021 at $40 per share and a $4.5 billion valuation.
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