In today's highly competitive ecommerce landscape, it's crucial to offer personalized product recommendations to your customers. Not only does this increase the likelihood of making a sale, but it also provides valuable data on your customers' preferences and shopping habits.
One effective way to do this is by creating a quiz that guides your customers to the products that best suit their needs. In this blog post, we will explore how to make a product recommendation quiz using apps that integrate seamlessly with your online store. With the information that follows, you'll be able to create a quiz that will help you boost sales and provide a better shopping experience for your customers in the process.
What is a product recommendation quiz? 🚀
Simply put, a product recommendation quiz is a type of interactive quiz or survey that helps customers discover the most suitable products for their needs, based on the answers they provide about their preferences and interests.
By responding to a series of questions related to their history, style, opinions, and habits, customers are provided with personalized product recommendations that meet all their requirements. The goal of the quiz is to increase customer engagement, enhance the shopping experience, and ultimately drive more sales.
Why should you use a product recommendation quiz? 🤔
Quizzes like this allow you to collect valuable zero-party data that can help you segment your leads and create highly personalized marketing campaigns. By asking your customers targeted questions and analyzing their responses, you can gain insights into their preferences and shopping behaviors, which can then be used to tailor your marketing efforts accordingly.
Additionally, a product recommendation quiz provides a guided selling experience for your customers, similar to what they would receive in a physical store. Online shoppers often need to be pointed in the right direction to find the products they are hunting for, and a quiz can help do this.
By leveraging the zero-party data collected through a quiz, you can send captured leads to your email list or CRM and create more relevant marketing messaging. By harnessing this data and then pushing it to a platform like Klaviyo or Postscript to create segments, you can generate email and SMS marketing campaigns that resonate with your audience and have a high conversion rate across the board.
In a competitive ecommerce environment, using a product recommendation quiz can help you speak to what you know your customers will be interested in instead of sending generic marketing messages. And by providing a more meaningful shopping journey, you will typically see increased sales and a loyal, satisfied customer base that feels heard.
Product recommendation quiz best practices 🏆
Creating a product recommendation quiz can be a highly effective way to generate revenue within your ecommerce store. However, to get the most out of your quiz, there are a few best practices you should follow.
First and foremost, you need to ensure that your quiz is easy to use and understand. Keep the questions simple and straightforward, and make sure the quiz is visually appealing and easy to navigate. Your customers should be able to complete the quiz in just a few minutes, without getting overwhelmed or confused.
Another key point is to make sure your quiz is highly targeted and relevant to your customers. Ask questions that help you understand their preferences, needs, and pain points, and use this information to make personalized suggestions. The more targeted your recommendations are, the more likely your customers are to make a purchase.
It's also important to keep your quizzes up-to-date and relevant. Make sure your questions and recommendations are updated regularly to reflect changes in your product offerings, industry trends, and customer needs. This will help ensure that your quiz remains fresh and engaging, and that your customers continue to find value in it over time.
Finally, don't forget to promote your quizzes across all of your marketing channels. Include a prominent call-to-action on your website and in your email marketing campaigns, and consider using paid advertising to drive traffic to your quiz. The more people who take your quiz, the more data you'll have to work with, and the more sales you'll be able to drive as a result.
Product recommendation quiz examples 👀
Jones Road Beauty is a great example of a company that has successfully leveraged product recommendation quizzes to increase sales and engagement. By using the quiz creation platform Octane AI, Jones Road Beauty has created a highly personalized and effective series of surveys that helps customers find the perfect products for their particular skin type.
Part of what makes the Jones Road Beauty quizzes such a home run is their use of visual cues. Customers are asked to select a picture of a model that most closely resembles their skin tone, which helps make certain that the recommendations are highly targeted and accurate. Additionally, by asking questions about skin tone and specific areas of concern, the quiz is able to make relevant recommendations that customers are more likely to be interested in.
Another smart move by Jones Road Beauty is the way they capture customer email information. By asking customers to enter their email to have the results sent to them, they are able to obtain valuable contact information that can be used for future marketing efforts. And by sending personalized results to inboxes, they are able to further increase engagement outside of their website and build stronger relationships with their prospective buyers.
Doe Lashes is another solid example of a company that has used product recommendation quizzes to great effect, also leveraging the platform Octane AI.
One of the things that makes Doe Lashes' quiz so effective is their use of aspirational messaging. By asking customers to select a picture of a look that most closely resembles what they hope to appear like, they are able to tap into customers' desires and wishes, which can help make the final recommendations more appealing.
Additionally, by asking questions about how often customers wear false eyelashes, their eye shape, and their natural lashes, they are able to make suggestions that customers are actually likely to take interest in.
Doe Lashes also uses unconventional questions to capture customer info. By asking about things like your favorite reality show, they are able to get a sense of your personality and viewing preferences, which can help make the recommendations more in line with what you see on TV. And by offering a 10% discount in exchange for customers' email addresses, they are able to capture valuable contact information that can be leveraged later on.
Brooklinen, a luxury bedding and home goods company, effectively utilizes product recommendation quizzes to provide targeted product recommendations to their buyers. Using the Dynamic Yield platform, which is tailored for larger enterprises, Brooklinen's quizzes are designed to help customers find the perfect bedding, bath, or loungewear items based on their unique preferences.
Brooklinen incentivizes customers to complete the quiz by offering a 15% discount right off the bat. They then ask about what products the customer is looking for, their style preferences, and where the products will be used. After completing the quiz, customers are presented with a product match and a direct link to purchase, streamlining the sales process and prioritizing immediate sales over email capture. Brooklinen's effective use of quizzes helps improve the customer experience, increase revenue, and build brand loyalty within their niche.
Harper Wilde's approach to using product quizzes for their bras is yet another great example of a personalized shopping experience. By asking customers about the brands they've worn before and liked, they are able to make recommendations that are comparable or even better. This method builds trust with the consumer and helps to ensure that they're satisfied with their purchase.
The quiz then asks about band size, cup size, and hook use, all essential factors for finding the perfect bra. But Harper Wilde doesn't stop there. They also ask more detailed questions about the fit and comfort of the customer's current bra. This information helps to ensure that what is recommended is not only the right size but also flattering and supportive.
By asking for an email address to send results and suggest different designs, Harper Wilde continues the conversation with the customer even after they've left the site. This gives them the opportunity to follow up with personalized promotions that the customer is more likely to act on.
The company Versed–who makes their quizzes in the platform Quiz Kit–is so successful at what they do because they take a holistic view of the customer's skin care needs. They understand that a one-size-fits-all approach doesn't work for beauty, as everyone's skin is unique and requires personalized attention.
Versed's quizzes stand out because they not only ask the right questions but also educate their customers along the way. By explaining why certain questions are being asked, they're able to build trust with their customers and make them feel confident in their recommendations.
Their quizzes also take into account various factors that can affect skin health, such as pregnancy and environmental conditions. This level of attention to detail is crucial for a successful regimen, and it shows that Versed is committed to providing the best possible care for their clients.
Furthermore, Versed's quizzes don't just half-heartedly put forward recommendations, but they also provide customers with tips and advice for better skin care. This extra dash of value goes a long way in building loyalty and trust over the lifetime of the business.
The company Supply makes use of quizzes in a way that allows them to gather key information about their customers' shaving needs and preferences. The questions they ask, including about age, gender, and experience with different blades, help them determine the most appropriate product for each customer.
They also take into account any issues the customer has been experiencing with their current shaving routine, such as redness, irritation, or razor burn, to provide detailed solutions that address their specific concerns.
By asking about the part of the body the customer shaves and the frequency of their shaving, Supply can furthermore recommend the best blade for each use case. For example, a customer who shaves their face every day might require a different type of blade than someone who shaves their head or body less often.
Supply's product recommendation quiz also includes a call-to-action to enter an email address to receive the results, which not only helps gather important customer information, but also allows them to offer a $5 discount code as an incentive to make a purchase. This approach is a win-win for both the customer and the company, as the customer receives personalized product recommendations and a discount, while Supply is able to gather data and increase sales.
Beardbrand is a popular company that provides grooming products specifically designed for men with facial hair. They use a 10-question quiz to recommend the right products to their customers, and the survey is created using the Typeform platform.
The quiz starts by asking about the customer's interests, such as traveling, hunting, or camping. This information helps Beardbrand understand the lifestyle and preferences of the buyer. They then ask about the desired style of facial hair, like whether the customer prefers a scruffy or a more clean-cut look. Additionally, they ask about the hair on the top of the customer's head, to get a better understanding of their overall look.
Beardbrand also asks about the customer's experience using grooming products in the past, and whether they prefer certain types of ingredients or fragrances. To get a 360 degree view of the customer's style and personality, Beardbrand inquires about things like their favorite brand of apparel as well.
Once the quiz is completed, Beardbrand uses the customer's email address to deliver recommendations, grooming tips, product information, and special offers straight to their inbox. The quiz is an effective way to help customers find the perfect products for all their beard maintenance needs.
How to make a product recommendation quiz? ⚙️
To create an effective quiz, you should first start by identifying your target audience and the specific products you want to promote. You need to understand what problems your customers are trying to solve and which products are the best fit to help alleviate these issues.
Once you've identified your demographics and the products you want to advertise, you can begin building out the structure of your quiz. One of the most important steps is to keep the questions simple and easy to read and comprehend. The questions should hone in on the customer's needs, not just the product features. Use plain language and avoid technical jargon that might confuse or overwhelm the customer.
It's also important to limit the number of questions in your quiz. Customers can quickly become bored if the quiz is too long or too complex. Focus on asking the most important questions that will provide the most valuable insights for your recommendations. Be sure to include questions that capture their preferences, interests, and pain points.
To make your quiz as engaging as possible, you can use interactive elements like images, videos, or gifs to keep customers entertained. Make sure the quiz has a consistent tone and branding that matches your ecommerce store. You can also offer incentives like discounts or exclusive content for customers who complete the quiz.
Finally, it's important to make sure your quiz is easily accessible and can be shared far and wide. You can place it on your homepage, product pages, or even use pop-ups to get more clicks. You can also share it on social media or through email campaigns. By getting it in front of as many eyeballs as possible, you increase the chances of customers discovering and completing the quiz, which can lead to more purchases and profit for your business.
What're the best product recommendation quiz tools?🧑🏫
Octane AI empowers Shopify store owners to create quizzes that let customers find products that fit them like a glove. This results in increased sales, more email and SMS subscribers, and stronger brand relationships.
The platform offers quiz templates for various industries, and product recommendations can be created based on tags, collections, or conditional logic.
Additionally, customization options include changing the design, images, font, layout, and even implementing a fully custom CSS. Quiz data can be synced with Klaviyo, Zapier, and more, and account managers are available to assist with building and launching your quizzes.
Quiz Kit is a platform that allows online stores to boost revenue and grow their email lists by creating engaging quizzes with customizable templates. The platform provides multiple logic options to put forth advanced and granular product recommendations, and also has built-in analytics and A/B testing.
With post-quiz personalization technology, Quiz Kit helps fine-tune the shopping experience for customers, and allows for seamless integration with a multitude of CRM platforms. The software's visually stunning designs and personalized quiz results lead to a significant increase in average order value (AOV). This kind of product discoverability makes it a valuable tool for online businesses of any size.
Typeform is an online quiz maker that allows you to create appealing and targeted quizzes in just minutes. With simple logic and customizable forms, you can easily give personalized product recommendations and build your email list in the process. Collecting quality data has never been simpler.
Typeform offers a variety of question types, including multiple choice and text entry, to help you get the information you need. Typeform is a major time-saver, with fast and easy quiz building that doesn't require any coding or complicated onboarding.
You can choose from thousands of images and videos, or fully customize your quiz to match the look and feel of your brand. You are able to share it with just a URL, and easily drop data into your favorite apps and tools. It supports over 120 integrations including Zapier and Salesforce. Typeform lets you get better quality leads, segment these leads based on their answers, and improve your conversion rates over time.
Last but not least, Prehook is a survey creation platform that allows you to create quiz funnels to boost engagement, reduce acquisition costs, and increase marketing ROI. With Prehook, you can capture more customers, personalize their shopping experience, and drive more revenue to increase your bottom line.
The platform has powerful recall capabilities that make your quizzes feel more conversational, just like you're speaking to customers in person. You can connect with your favorite tools like Klaviyo and Omnisend to fully personalize your marketing efforts as well. Prehook also offers a unique payment model, only charging you once you see your quiz generate revenue.
With Prehook by your side–or any number of the apps we have highlighted in this article–you can watch as your relationship with your customers reaches exciting new heights.