Are you searching for more clarity and insight into your advertising campaigns? Do you feel like your ad dollars aren't stretching far enough, and wish there was a way to scale your online business more effectively?
This is where Hyros comes in. Hyros is a marketing attribution and analytics platform that helps you understand your customer behavior, which in turn empowers you to make data-driven decisions. In this blog post, we will explore what Hyros is, how it works, and why it is such a powerful way for entrepreneurs to give their advertising efforts a much-needed boost.
What is Hyros? 🚀
Simply put, Hyros is an ecommerce tool that can be used to track your ads and increase your ROI. It monitors revenue generated from campaigns on different platforms, such as Facebook Ads, Google Ads, and TikTok.
Hyros captures data that is frequently missed and easily falls through the cracks, collecting what might not be shown to you otherwise. This gives you a clearer picture into what's actually resonating with your audience, so that you're not leaving any money on the table when it comes to connecting with consumers.
How does Hyros work? 🤔
After successful signing up and onboarding with the Hyros platform, you are able to hook into your various advertising channels and get your data in perfect sync.
Once you are up and running, your main dashboard serves as a command center, allowing you to keep your finger on the pulse of your marketing operations at all times. In columns of data-rich details, you are able to properly attribute your sales in a way that third-party platforms alone are unable to.
Hyros shows you the true profitability of your campaigns and more precisely attributes the revenue they yield. Through a methodology called print tracking, the software captures and displays up to 50% more advertising data.
This means that with Hyros, you might discover that campaigns that appeared to be giving you a weak ROAS – and were therefore on the verge of being shut off – are actually performing much better than you thought. As a result, this can help you avoid costly mistakes. The platform then feeds this accurate data back into the ad systems, fine-tuning the AI models and giving you more reliable information in the future.
Hyros furthermore lets you drill down into more advanced analytics, so you can dig into your performance beyond just topline revenue. You can analyze metrics like average order volume, cart conversion rate, and more.
Hyros Key Features 🧰
By aggregating verified, highly accurate data into one convenient location, Hyros lets you make well-informed strategic decisions. This empowers you to double down on the tactics that are working best, pushing the best interests of your business forward.
Hyros is jam-packed with vital information and key features, some of which we highlight below.
Customizable dashboard builder
You can drag and drop widgets to construct fully customized dashboards that track the data points that are of most interest to you. You can see which ad sources generate the most revenue, your best-selling products, which items are converting at the best rate, and more. This provides dynamic, highly personalized information that updates on the fly.
Detailed customer attribution
You can track the lifetime value of customers for specific periods of time. For example, you can see that customers who bought a certain product initially spent X amount over Y number of days. This shows you which kind of purchases have the potential to result in the highest customer LTV, so you can identify your winners and ramp up advertising efforts around those products accordingly.
The Hyros plugin integrates into nearly every ad platform imaginable. This displays accurate Hyros data directly inside the native ad platform (e.g. directly in Facebook or Google campaign managers), so you don't even have to leave where you're browsing to make the most of the tool.
Hyros FAQs 🙋
Do I have to be tech-savvy to set up Hyros?
Not at all. The actual setup and integration of Hyros can be done in a few minutes, and requires clicking several buttons and pasting a few lines of code. Even non-technical users will be able to complete it. Plus, once you sign up for Hyros, you have a dedicated 1-on-1 rep to help you. This resource can be leaned on to answer any particular questions you might have.
How does Hyros differ from other analytics platforms?
Hyros is unique in that it focuses on customer behavior rather than just website metrics. By tracking interactions across multiple touchpoints and devices, Hyros provides a more complete picture of the customer journey. Additionally, Hyros uses advanced machine learning algorithms to analyze the data, providing more accurate insights and recommendations than other analytics platforms.
Who can benefit from using Hyros?
Any business that is looking to improve its advertising ROI can benefit from using Hyros. Whether you are a small startup or a large enterprise, Hyros can help you understand your customers better, optimize your marketing campaigns, and improve your overall profitability. Hyros is particularly useful for businesses that have multiple marketing channels and want to understand how they are working together to drive sales.
Hyros Pros ✅
- Lets you attribute high paying customers back to the original ad they clicked on. Displays the true effect of your most successful ads, showing you 30 day, 60 day, even 90 day LTV statistics.
- You can add columns, specific filters, and slice and dice the data however you see fit. You can also hone in on specific ad creatives to show which content across all of your ads made the biggest splash in terms of sales.
- You have the ability to export data and save reports in one click, so you can share your findings with other team members.
- Supports tracking data outside of advertising platforms as well. Is set up to monitor email marketing, sales that originated from social media (think YouTube and Instagram), organic traffic, and more.
Hyros Cons ❌
- Requires initial phone call and consultation with the Hyros team to set up. You can't sign up in one click like some other software tools, as it requires a bit of verification upfront.
- Must be knowledgeable about how to use the data. Not for novices. You should have an acute business sense and be able to understand what the data that Hyros is showing you means, and the implications for your company.
- Cost has to be considered and incorporated into your ad budget. If you are strapped for cash, you might have to drop other subscriptions or software tools you are no longer using, at least until Hyros begins to boost your profits.
- Like all technology, there is risk of obsolescence. Ad platforms such as Facebook or Google could make changes to how they report their data or make it available, which would have a ripple effect on what Hyros is able to show you.
Hyros Pricing 💰
Hyros has three packages available: Organic, Paid Traffic, and Agency. Organic plans start $99/month depending on how much revenue you are tracking. However, this only tracks organic traffic and sales. If you are running online ads, which is most online businesses, you'd be well-suited to opt for the Paid Traffic plan, which starts at $199/month.
Final Thoughts 🕵️♀️
Overall, the ability that Hyros has to aggregate detailed, highly accurate data is unparalleled. This cutting-edge tool enables you to scale your most profitable ad campaigns, and funnel resources to where your marketing spend will have the biggest impact.
Hyros lets you see the full customer journey from beginning to end. It pulls back the curtain and shows you the path people took from initial click up to their eventual purchase. Not only that, but it also shows you additional buys over time, telling you just how valuable your customers are to the health and longevity of your business.
Few other platforms offer this level of granularity, precision, and control over your advertising data. Hyros is designed to tell you exactly how your ads are impacting your bottom line, leaving nothing to the imagination. It lets you pour fuel on the fire and scale your campaigns in the most strategic way possible, taking your ecommerce empire to new heights.
👉 Sign up for Hyros here.