Are you an Amazon seller looking to boost your sales and gain a competitive edge? One of the most important steps in achieving success on the platform is conducting effective keyword research. That's where Helium 10 comes in.
Helium 10 is an all-in-one software suite designed specifically for Amazon business owners, with a variety of tools to help improve your product listings and increase your visibility.
In this post, we'll focus on Helium 10's unique features, and explore how to use them to perform keyword research that actually works. Let's get right to it.
What is Helium 10 for Keyword Research? 🚀
If you've ever tried to solve a puzzle without all the pieces, then you know what it's like attempting to optimize your Amazon product listings without the ability to conduct proper keyword research.
Enter Helium 10. It's like the Swiss Army knife of ecommerce software. Among its many features, Helium 10 offers a trio of powerful tools for investigating beneficial keywords:
- Cerebro
- Magnet
- Misspellinator
Helium 10's Keyword Research Features 🧐
While there are many different capabilities that Helium 10 offers, its keyword research tools are, in our experience, some of the most powerful and useful for sellers looking to fine-tune their product listings and convert more customers.
Below, we break each one down individually, showing how they are different from one another and also compliment the keyword research process when used side by side.
Helium 10 Cerebro
Cerebro is a reverse ASIN lookup tool that allows you to analyze the keywords used in your competitors' product listings. By entering a competitor's ASIN into Cerebro, you can generate a report that shows the keywords that the listing is ranking for, as well as other useful information such as estimated search volume and competition level. You can even enter up to 10 ASINs at once, allowing you to analyze a larger sample size.
Helium 10 Magnet
Magnet is a keyword planner tool that produces a list of relevant, high-traffic keywords based on a single seed keyword. By entering an original keyword into Magnet, you can quickly generate a list of related terms that can be used to enhance your product listings and accelerate your discoverability on Amazon.
You can also see historical search volume, and keywords that might have slipped by otherwise like non-English phrases that can be leveraged to increase organic rankings. And as we all know, more eyeballs on your items means more sales, so it's a good idea to take advantage of all the insight that Magnet has to offer.
Helium 10 Misspellinator
Misspellinator allows you to find commonly misspelled keywords that have a sizable search volume. By identifying keywords with low competition but that are commonly entered into the Amazon search bar by shoppers every day, you can uncover profitable opportunities based on frequent spelling mistakes. These words and phrases can then be used to makeover your product pages or plug into PPC campaigns to yield substantial results.
How to Use Helium 10 for Amazon Keyword Research? 🚀
Now that we've introduced Helium 10's keyword research tools, let's take a closer look at each one and unpack how they can be used to elevate your product listings in a way that will get your items flying off the virtual shelves.
Helium 10 Cerebro
As we mentioned earlier, Cerebro is a reverse ASIN lookup tool that helps you analyze your competitors' product listings. Here's how to use it:
- Open up Cerebro within the Tools menu on your account.
- Enter one or many ASINs into the search bar.
- Hit the Get Keywords button to see results.
- Review the keywords that the listing is ranking for, along with the estimated search volume and competition level.
- Click the column headers to sort by the metrics you are most interested in.
- Use these insights to identify high-value keywords to include in your own product listings.
With Cerebro, you can reverse engineer the strategies of your competitors and use them to push your best interests forward.
Helium 10 Magnet
Magnet lets you generate a list of keywords you might be interested in based on an original keyword. Here's how to use it:
- Enter a seed phrase, which is a keyword that is relevant to your product or category, into the search bar in Magnet.
- Apply filters, like word count minimum or maximum, or words you want excluded.
- Click Get Keywords to fetch the data.
- Review the list of related keywords that Magnet produces.
- Sort by metrics like search volume and Magnet IQ Score to assess competition level.
- Use these keywords to put in your title, bullet points, and product description in your listing.
Magnet identifies and attracts high-value keywords that you may not have thought of otherwise, so when used wisely, it's worth its weight in gold.
Helium 10 Misspellinator
Misspellinator helps you pinpoint common misspellings and typos that shoppers may use when searching for products on Amazon. Here's how to best take advantage of it:
- Enter a correctly spelled seed phrase into Misspellinator.
- Click Prepare and select the components of the phrase you want to check alternative misspellings for.
- Click Find Misspellings and review the list of common typos.
- Export your keyword list to Frankenstein, a CSV file, or Excel for additional filtering and analysis.
- Include relevant misspellings – particularly those that Amazon doesn't auto correct for – in your product listings to increase your chances of appearing in relevant search results.
Misspellinator is a unique and effective tool for identifying those niche opportunities that other sellers may be overlooking.
By using all three of these keyword research tools in conjunction with each other, you can take your product listings to the next level and improve your presence on Amazon, driving more traffic and ultimately increasing your sales.
Helium 10 Keyword Research FAQs 🙋
What Helium 10 plans include keyword research?
All Helium 10 plans include access to the keyword research features, including Cerebro, Magnet, and Misspellinator. However, the specific features and usage limits may vary depending on the plan. If you don't want any constraints on your keyword research capabilities, we recommend subscribing to the Platinum or Diamond plans.
How often should you do Amazon keyword research?
Sellers should perform Amazon keyword research regularly to stay up-to-date with changes in customer behavior and market trends. Depending on the level of competition in the market and the rate of innovation, it may be necessary to perform keyword research monthly or even weekly.
What is keyword intent?
Keyword intent refers to the underlying motivation behind a user's search query. Understanding keyword intent is important for optimizing product listings and launching ad campaigns, as it can help you create a presence for your brand that aligns with your customers' goals and motivations. By knowing the purpose underpinning what a consumer is looking for, you can produce targeted content that improves your chances of being found by shoppers who are likely to buy from you.
Benefits of Helium 10's Keyword Research Tools ✅
- Uncovers profitable keywords: Helium 10's tools allow you to unearth keywords that have high search volume and are therefore going to reach more shoppers. This equips you with what you need to know to optimize your product listings and PPC campaigns to increase the likelihood of appearing in relevant search results.
- Puts you ahead of the competition: By performing regular keyword research, you can stay at the forefront of an ever-evolving online marketplace and identify new trends and opportunities before the masses become aware. This helps you adapt your strategies as needed and respond to customer behaviors accordingly.
- Saves time: Helium 10's keyword research tools are designed to automate the keyword research process and provide advanced filtering and sorting options. This minimizes the manual work required to find critical keywords and enables you to focus on other areas of your business.
- Improves customer engagement: By understanding the meaning behind a search, you can create appealing content that speaks the language of the everyday Amazon shopper. This helps improve customer engagement and conversion rates, and ultimately leads to increased revenue, more customer lifetime value, and a higher product ranking.
Final Thoughts 🕵️♀️
As an Amazon seller, you know that keyword research is essential for your long-term success. But with so many tools and resources out there, it can be challenging to know where to start. By tapping into the power of Cerebro, Magnet, and Misspellinator from Helium 10, you can unleash your products' full potential and find new opportunities when selling online.
Simply put, Helium 10's keyword research tools are a game-changer for entrepreneurs who want to see their earnings grow. So why settle for average results when you can harness world-class software such as this?
👉 Sign up for Helium 10 here.
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