Selling on Walmart is tough. Seller Center is buggy, listings don’t publish, and Walmart’s support is a pain in the you know what. These issues can cost Walmart sellers precious time and tens of thousands of dollars. To make matters worse, finding the right Walmart seller software to fix these problems is even harder.
Thankfully, we’ve consulted over 200 Walmart marketplace sellers and we’ve compiled a list of the best tools they use to successfully grow their businesses on Walmart. Check them out below.
We may receive compensation from the tools featured in this guide. However, we do not recommend any tools or services that we do not use in our businesses, have not fully evaluated, or that are not successful for our clients.
What’re the best tools for selling on Walmart?
3PL for Walmart that enables the Walmart 2-day shipping badge
Consumers have become accustomed to convenient shipping, so displaying the 2-day shipping badge on your Walmart listings is like having the Prime badge on Amazon: critical to becoming successful. In fact, the 2-day shipping badge typically unlocks double-digit growth rates.
Deliverr is a leading 3PL that offers Amazon-like fulfillment for Walmart (and other channels) that allows you to enable the 2-day fulfillment badge on your Walmart listings. It’s simple: once you’ve signed up and set up your account, you’ll ship your inventory into Deliverr and they’ll take care of fulfillment from there - just like FBA. In most categories, Deliverr’s fees are comparable to FBA.
Notable customers include etailz and Equinox International, a top 20 and top 1000 Amazon seller, respectively.
Sign up for Deliverr here.
Walmart listing tool
Sellbrite is a simple, affordable Walmart listing tool for smaller sellers with smaller catalogs or larger sellers with minimal multichannel software requirements. There are many cheap listing tools on the market, but Sellbrite offers the highest quality solution by a long shot. It's easy to use, has a nice interface, and is trusted by thousands of Walmart sellers.
It allows you to pull in your Amazon catalog and publish directly to Walmart. There may be some additional leg work you'll have to do to get your data fully mapped, but it's significantly easier than having to work with Walmart's Seller Center.
Sellbrite also integrates with other major marketplaces such as Amazon, eBay, Etsy, Google, and Newegg in addition to Shopify.
Sign up for Sellbrite here.
Walmart listing tool
Listing on Walmart is one the most challenging steps to launching on the marketplace. The bugs are endless, products don’t save, and customer support can’t do much. Thankfully, Zentail and Sellbrite are able to bypass most of the Seller Center bugs by integrating directly into Walmart’s API.
By uploading your products directly into Zentail or Sellbrite and then publishing to Walmart from their interfaces, you’ll significantly increase your listing success rate. Additionally, both solutions integrate with Deliverr and ShipStation to further automate your workflows.
Zentail is a much more powerful solution for established sellers with larger catalog and more complex workflows. It can take your Amazon catalog and automatically remap it for Walmart using Smart Types so you can bulk publish with ease. It comes at a premium but delivers premium results with a more hands-on approach to help with onboarding and ongoing customer support. If you’re generating over $1m in annual revenue, it’s worth the investment.
Zentail also integrations with Amazon, eBay, Walmart, Google, Facebook, and Shopify.
Checkout Zentail here.
Walmart product research tool
Walmart customers are different than Amazon customers which means products that perform well on Amazon are not guaranteed to perform well on Walmart, so it's critical to do your research before you go through the extensive effort of creating your listings on Walmart.
Thankfully, Helium 10 has finally expanded its product research tool, Xray, to accommodate Walmart marketplace! The Helium 10 Chrome Extension is now fully compatible with Walmart so you can now research Walmart products to find your next winner.
Walmart keyword research tool
Further, Helium 10 has expanded its Cerebro and Magnet capabilities to support Walmart keyword research. Keyword research is critical for launching and successfully ranking your Walmart listings, so it's not something you want to sleep on. Helium 10's Walmart keyword research tools make it easy to gain better insights for keywords and phrases so you can rank higher and convert more customers.
Sign up for Helium 10 here and use code CXMMERCE10 for 10% every month your Helium 10 subscription!
Print Walmart shipping labels
If you don’t have an appetite for a 3PL, you can certainly fulfill Walmart orders out of your own warehouse. Walmart allows you to print shipping labels within Seller Center but it tends to be glitchy so if you don’t yet have an automated shipping label generator, ShippingEasy is a solid option.
ShippingEasy integrates with Walmart (in addition to other high value channels such as Amazon, Shopify, etc.) so your Walmart orders will automatically flow into ShippingEasy where you can then batch process your shipping labels with ease.
ShippingEasy has a free plan for smaller sellers and pricing scales are you grow. Overall, it's super economical and well worth the investment.
Sign up for ShippingEasy here.
Print Walmart shipping labels
Conceptually, ShipStation offers very similar functionality to ShippingEasy and they're both owned by the same parent company so there's a lot of overlap. ShipStation integrates with Walmart and all major online marketplaces and ecommerce platforms, and allows you to effortlessly bulk-print shipping labels. With that being said, ShipStation allows for a bit more workflow customization and offers deeper functionality as it relates to shipping. Whereas ShippingEasy offers wider functionality such as email marketing.
If you're a startup seller, ShippingEasy might be a better starting point but if you're established and want to have more flexibility to customize workflows and handle larger order volumes, ShipStation is the more common option.
ShipStation only starts at $9) and are well worth the investment.
Sign up for ShipStation here.
Walmart product reviews
It’s proven: product reviews lead to increased sales. In fact, after just a single product review, Walmart sellers see a 10% lift in orders. And after 50 reviews, they see a 30% lift in orders. There’s no doubt that reviews are invaluable. So how do you get them?
Bazaarvoice has a network of over 1 billion consumers that you can leverage by sending free samples in exchange for authentic, user-generated content and reviews. Bazaarvoice will even ensure your samples are sent to targeted consumers that are most likely to meet your demographic. The consumers will then try your product, leave an honest review, and possibly even answer prospective customer questions.
Kickstart your reviews on Walmart by signing up for Bazaarvoice here.
Walmart repricer tool
While Walmart is still a young marketplace, competition can be fierce and you’ll want to ensure you’re competitive off the bat. Every sale counts, especially when you’re starting out and building momentum.
To remain competitive, you may want to consider using Informed’s algorithmic repricer to help you offer the best pricing at the best time while taking into consideration situational circumstances to maximize your margins. It’s algorithmic repricer can help you win the Buy Box over your competition by strategically optimizing your pricing using smart algorithms and machine learning.
It offers several algorithmic repricing strategies such as getting the Buy Box, competing with other Walmart merchants, and competing with the lowest price. It even allows you to create your own custom strategies such as increasing your prices when a competitor falls off a listing.
Sign up for Informed here.
Advertising on Walmart
Teikametrics is a Retail Optimization Platform (ROP) with a special focus on advertising optimization. It’s built a proven system for Amazon sellers centered on algorithmic optimization that it’s now parlaying onto Walmart.com.
Teikametrics offers the ability to optimize Sponsored Products campaigns on Walmart.com that drives profitability and ROI while reducing ad waste. Advertising is another avenue to boost results on Walmart and you can’t go wrong with the industry leader. Teikametric clients are seeing a 21% - 167% lift in units sold and a 31% - 163% lift in average sales
Sign up for Teikametrics here.
Manage Walmart seller taxes
Filing sales tax is no easy task - especially when you add another marketplace to the mix. If you don’t have an accounting background, tax filing can be a tedious, error-prone, and time-consuming task. And paying your accountant to handle the little things can be expensive.
Thankfully, TaxJar exists. And it’ll take care of your tax liability calculations and filings so you don’t have to. It natively integrates into Walmart (along with Amazon, Shopify, etc), automatically pulls your tax data, and automatically calculates and files for you.
It starts at $19/mo and even offers a 30-day free trial. You can’t beat it.
Sign up for TaxJar here.
Payability is a financing company that provides accelerated daily payouts and capital advancements for Walmart marketplace sellers. As a Walmart marketplace seller, waiting weeks to receive your payouts can put a strain on your cashflow. Payability recognizes this challenge and solves it through Accelerated Daily Payouts that allows you to get your distributions paid out next day for a small fee. Additionally, you can get up to $250k in funding to invest in growth, inventory, marketing, etc through Payability's Capital Advances.
By having quicker, more accessible funding, Payability customers are able to reinvest into their business significantly faster than their competitors and thus, are growing at an average rate of 19.9% compared to the average non-Payability customer of 8.7%.
Selling on Walmart is no easy task - especially when going at it alone. But by working with Walmart tools listed above and tapping into their knowledge and expertise, you'll increase your chances of success.
If you're selling on Walmart, chances are you're selling on Amazon, too. And if you're struggling to efficiently run your Amazon business, consider using some of the tools in our Amazon Software Directory.