An Amazon Repricer can help you win the most prized spot on Amazon: the buy box.
When a lot of high quality resellers are looking to sell the same thing, sometimes the only thing that can make a difference is competitive pricing. And not just that, but competitive pricing at the right time.
So if you’ve got a lot of products to sell, managing how you’ll price your products in accordance with the competition can become next to impossible. After all, you can’t keep your eyes glued to your product listings all the time…
Fortunately, you don’t have to. An Amazon Repricer can help you do exactly this: automatically price your products the right way at the right time to win the buy box.
Best Repricing Strategies
In order to choose the right amazon repricing software, we first need to take a look at the different strategies via which you can reprice your products to win the buy box.
1) Manual Repricing
If you’re only selling a handful of products on Amazon, you may be able to get away with manually repricing your products. All you need to do is keep a current know-how of market rates, and frequently update your products’ pricing in accordance with the latest rates set by your competitors. However, this kind of repricing strategy requires something more valuable than money: your time. After all, a good chunk of your time will be spent updating your product pricing - time which could be spent growing your business instead of running it.
2) Rule-based Repricing
With rule-based repricing, you can employ a tool to automatically price your products for you. This is one-step ahead of manual repricing. You don’t need to set the price of your products yourself, an automated repricer will do it for you. But, the main shortfall of this pricing strategy is that it’s missing that intelligence factor i.e. this tool can’t make intelligent decisions. For example, you can certainly set up a rule like ‘price this item to be 5% cheaper than the competition’. While this sounds good on the surface, let’s not forget the fact that seller rating also matters. So if a low rated seller has the lowest price, you don’t want your pricing to compete with them. And that’s something only an AI-powered repricer tool will be able to differentiate and act upon.
3) Algorithmic Repricing
In manual repricing, you can price your products exactly the way you want. And with rule-based repricing, your products’ pricing will get updated automatically. Algorithmic repricing combines the best of both worlds, with an added boost: AI. With algorithmic repricing tools, you can set many different factors and conditions based on which your products are priced automatically. And via intelligent repricing, you can ensure that your products don’t get priced too cheaply compared to other high quality resellers. That’s because it is up-to you to define what a high quality seller is - what rating they have, how many reviews they’ve got etc.
The 5 Best Amazon Repricers
Informed.co is one the most renowned repricing tools you’ll find. Not only does it integrate with Amazon, it also supports Walmart sellers as well.
With it, you get an algorithm that lets you win the buy box. It lets you set exactly when you want to match the price of your competition and when you don’t. And with the ‘Sales Velocity’ feature, when there is no competition, this algorithm will stop matching to the lowest price and instead will revert your products to their original pricing.
In addition, Informed.co also integrates with various inventory management services, so you can export your data i.e. cost of items, minimum price, maximum price, and more - to an inventory management tool of your choice. And lastly, you also get an API with which you can build your own integration.
And to monitor the exact performance of Informed.co’s AI-powered repricer tool, you can head over to their dashboard. Here, you can see in real-time how many sales you made - and at what price. You’ll also be able to see how much time your products were in the Buy Box and how they performed.
All in all, Informed.co is a well-rounded tool that will serve Amazon sellers looking for a no-frills solution to their buy-box woes. Read the full Informed.co review here.
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2. Seller Snap
Seller Snap offers a fully automated, AI-powered Amazon Repricer and Analytics Tool. Seller Snap’s learning algorithm analyzes thousands of price decisions every minute to detect the behavior of your competitors. It's AI repricer then automatically selects the optimal strategy to outsmart your competition, while avoiding price wars. Seller Snap’s repricer is driven by Game Theory principles, where they apply a cooperative strategy to secure your entitled Buy Box share and maximize profits.
However, their AI-tool does not compete by ‘racing to the bottom’ that results in rock-bottom prices. Instead, their algo is based on ‘Game Theory’ that promotes healthy competition.
In addition to employing the AI to reprice for you, you can set conditions and rules in which the pricing will happen according to the way you want.
Lastly, all this performance can be easily monitored in the analytics dashboard. Compared to Informed.co, this is more in-depth, with the reports not just telling you the performance of your products in the buy-box, but actual inventory levels as well. And not just that, it's advanced reports can even predict when you’ll run out of stock, and also which item has a quality issue due to frequent return requests.
Xsellco is one of the most popular Amazon Repricing software tools available. It supports not just Amazon, but Walmart, Ebay, and Google Shopping as well.
Like all major Amazon repricer tools, this one also comes with an AI-enabled repricer that can compete to win the buy box. What’s most interesting about Xsellco’s tool is that just how minutely it lets you customize how its algorithm operates. For people who want complete control over how their products are priced, this will prove to be a treat.
For starters, you can set the minimum and maximum profit margin for your products and decide what the price will be when your stock levels are high vs. low. In addition, its AI will automatically reprice to win the buy box when competitors run out of stock.
And that’s just scratching the surface.
In addition to repricing, you can monitor the pricing strategy of your competitors, exclude low quality sellers from your competition, and get reports on which items sell best.
Plus, the integrations you get are comprehensive, and cover a range of popular ecommerce stores and inventory management systems, such as Shopify, Woocommerce, Linnworks, and more.
BQool’s Amazon repricing tool comes with all the bells and whistles you expect from a decent repricer tool. However, to simplify things, Bqool has created five presets for its repricing strategies. This means you don’t have to do much customization if you don’t want to, and just use a preset that best matches the goal you have in mind.
But using a preset does not mean it will simply follow the fixed set of rules. Its AI will still monitor how your competitors are pricing their products and will reprice accordingly. You can set up calculations so you don’t sell at a loss, by factoring things like tax and referral fees.
And with a scheduler, you can set which of the rule-based repricing strategy runs for your products at which specific times.
Once you set things up, you can save your favorite filters so you don’t have to tweak your settings again. There are reports which let you see the performance of your repricing strategies. You can measure your rank on Amazon, see the percent at which you’re winning the buy box, and much more.
All in all, for small-to-mid sized Amazon sellers, Bqool is a great tool. What makes it so is the fact that it can be as simple or complex as you want it to be.
With Aura, you can get started with repricing in 10 minutes. Like BQool, this repricing tool offers a quick and easy setup, while still offering plenty of customization options to those sellers who want more repricing control.
You’ll be able to quickly enter what type of sellers you want to compete with, add the lowest price so you don’t sell at a loss, and create custom strategies if you have different types of competitors.
Once you’re done, you can head over to the reports and see the results of your repricing strategies, and see what strategy has been the most effective. All in all, Aura, just like BQool, is a simple-to-use Amazon repricer tool with many repricing strategies to deploy. But for those looking for more heavy-weight features, Informed.co or Repricer.com are the best Amazon repricer options.
Ultimately, the way you price your products can make or break your sales. Your competitors know this, and the ones who are serious are using Amazon repricing tools to get ahead of the curve. The sooner you get onboard with a repricing tool of your own, the sooner you’ll win the buy box. So, all that’s left now for you is to decide which Amazon repricing tool you’re going to add to your arsenal to win more sales. Hopefully our list helps you with that process!